Results for Entries That Match:
June 2012
Posted: June 25, 2012 | 10:26 ET
Last Friday we received news that The Globe sponsored Canadian Young Marketers team of Brad Canario and Aaron Nemoy, Brand Managers at Campbell Company of Canada won the bronze trophy at the 2012 Cannes Lions Young Marketers competition.
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Tags: Cannes Lions
Posted: June 20, 2012 | 9:09 ET
Just how many ad impressions it takes to convert a consumer into a customer is a marketing mystery for the ages. Traditional media buyers have said the optimal number of "touches" can range from...
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Tags: Interactive Strategist
Posted: June 18, 2012 | 14:18 ET
Mark Childs, VP Marketing, Campbell Company of Canada, shares the insights he took away from the Cannes seminar, GSP@CANNES - TURNING A FIGHTER INTO A BRAND. And we got some great photos of Georges St-Pierre that are worth checking out, too.
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Tags: Cannes Lions
Posted: June 6, 2012 | 14:58 ET
If there's one Internet-related activity with which consumers have surprised us, it's online shopping. It took some time for Canadians to get their feet wet (we weren't as quick to hand over our credit card numbers as our American counterparts), but...
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Tags: Interactive Strategist
Posted: June 1, 2012 | 9:31 ET
Nick Parish, the North American editor for Contagious, looks at some campaigns that just might bring home a Cannes Lion this year.
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