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May 2012
Posted: May 31, 2012 | 9:45 ET
The Interactive Strategist looks at what tablet ads have to offer - for both the consumer and the client.
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Tags: Interactive Strategist
Posted: May 28, 2012 | 15:14 ET
The Interactive Strategist offers up some tips on how to keep your social media presence interesting and relevant.
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Posted: May 22, 2012 | 10:04 ET
If you haven't heard the story, which is quickly becoming the stuff of lore, here's the scoop: Dr. Bob, inventor of the Orabrush Tongue Cleaner, had tried just about everything to increase his product sales, all to no avail...Read More >
Tags: Interactive Strategist
Posted: May 16, 2012 | 9:14 ET
Nearly 90 percent of Canadians watch online video at least once per week. This is just one of the staggering statistics from Ipsos MediaCT's new Canada Video Study. According to the report, one in four Canadian consumers...
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Tags: Interactive Strategist
Posted: May 9, 2012 | 9:04 ET
Clicks are essential to campaign success. This was the digital media strategist's mantra in the early days of online media. We've since come to recognize the value in less conventional actions – Facebook Likes, for example, or retweets. Severing our attachment to measuring clicks and using them to gauge the success of a display ad campaign, however, is a matter that requires ongoing effort. As they say, old habits die hard.
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Tags: Interactive Strategist
Posted: May 2, 2012 | 9:15 ET
What we wouldn't give to know which of the countless digital ad formats out there will perform for our brand. Well, good news: rich media developer MediaMind (formerly Eyeblaster) has released the results of a study on ad format performance that could hold the answers...
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Tags: Interactive Strategist
