April 2011

In this week's PERSUASION column, Kate Middleton dolls, anyone?, Susan Krashinsky discusses topics ranging from marketing the royal wedding to Facebook's new Deals service.


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In this week's PERSUASION column, Papers step up in battle for eyeballs, Susan Krashinsky looks at our industry's innovative approaches to boosting revenues.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, April 25, 2011
While digital capabilities are seen as a must-have for a marketing or advertising agency’s survival, firms are being warned not to leave their traditional roots behind. In a new survey from RSW/US, more than two thirds of respondents stated that digital agencies needed to combine their offerings with traditional services. Read the AdWeek article


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Within every organization there's an innate desire to be recognized. Marketers of all kinds work incredibly hard to conceptualize, strategize, develop, and execute campaigns that will draw attention to their products, and that kind of effort shouldn’t come without rewards...

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If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet.


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Recently, e-Marketer published an interesting report, Plain old banner advertising eyed with renewed interest, which discusses an impressive increase in US online ad spending for 2010.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, April 18, 2011
Despite the fact that mobile devices have become all-purpose tools, consumers still find the shopping experience on their BlackBerries or iPhones to be frustrating. According to research by Tealeaf, consumers consider mobile shopping to be more stressful than sitting in traffic. In addition, the New York Times reports that only two per cent of sales are made using mobile devices. Read the AdWeek article


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In this week's PERSUASION column, For this marketing legend, it’s all about being Frank, Susan Krashinsky talks with recent Marketing Hall of Fame inductee, Frank Buckley about his maverick decision to employ negative branding and its success for the Buckley's brand.


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Print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates.


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Every brand has a unique personality. It may be the product of careful image and identity management as it applies to everything from logo and packaging to signage and ad copywriting, but it's primarily an association made on behalf of the consumer. Your brand's personality can be defined by...

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A weekly compendium of interesting items from the world of media, marketing and advertising.

MPDailyFix, April 4, 2011
As the online world continues to involve, analysts and marketers are often looking ahead. From privacy concerns to game mechanics to philanthropic efforts, Felice and Charles Wiedenhoft of Red Door Interactive outline what they project to be the next big trends and topics for discussion. Read the MPDailyFix article


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In this week's 30-second spots column, Uncompromising man pans Wiser’s whisky ad, Simon Houpt looks at Wiser whisky's recent ad, in a series that celebrates what Wiser calls the Society of Uncompromising Men.


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