March 2012

It's called Bill C-11 and in many ways it's Canada's version of the infamous US House of Representatives and Senate Internet Privacy Bills that have sparked such conflict in recent months. South of the border the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) have media conglomerates and technology companies going head-to-head, the former battling against pirated content and the latter combatting what it perceives to be censorship.

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Banner formats seem to go in and out of fashion as quickly as celebrity haircuts. We've come a long way since the 468x60 banner pioneered online advertising, and much about banners has changed...

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Meet Sandy Borne, VP, Corporate Marketing at BMO's Financial Group. Sandy is responsible for providing enterprise wide leadership and strategic direction in the development and implementation of all advertising, merchandising, sponsorships and events for BMO Financial Group. This includes corporate, wealth management and personal and commercial banking.

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Your brand may have set up shop on Facebook, YouTube, and Pinterest, but nothing's quite as critical to your marketing strategy as your good old-fashioned domain name.

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Read about The Globe's Editor-in-Chief, John Stackhouse's visit and fascinating evening with Russia's newly elected president and current prime minister, Vladimir Putin, which ended with John Stackhouse and president Putin driving through the dark streets of Moscow in Putin's armoured sports car�to play pick-up hockey.

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Over the past year YouTube channels have become the savvy digital strategist's go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh?

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Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, March 5, 2012
Consumer brand advocates actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that U.S. internet users are making more recommendations than ever before at nine recommendations per year, across a variety of industries. Read the eMarketer article

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