November 2011

My father-in-law is in the midst of upgrading his physiotherapy office. It isn't new exercise equipment he's purchasing, though, but iPads, and he’s not alone in adopting the nascent technology.

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On Friday, November 25, the CMA hosted its 41st annual Awards Gala, the largest marketing awards event in Canada. The goal of the CMA Awards is to recognize Canada's top marketers for excellence in marketing, whatever the discipline, whatever the sector. Entries are judged equally on strategy, creativity and results.

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Newspapers have long been criticized for being slow to adopt social media. They weren't the first publishers to integrate social networking tools into their sites. But that was then. Now, newspapers are easily among the most social publishers on the Web. Here are the top five reasons why, and what your brand can learn by following their lead.


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With the exploding consumer interest in smartphones and tablets, advertisers are naturally eager to find the best ways of using these new media platforms to reach audiences.

To help you make sense of the latest thinking about mobile marketing, here are five of the latest trends we see in Canada for using mobile to engage and develop audience relationships.


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As the fourth installment of The Twilight Saga, Breaking Dawn - Part 1, hit movie screens last Thursday, Report on Business columnist and marketing expert, Ryan Caligiuri, was having an online discussion with Globe readers about the marketing lessons to be drawn from the wildly popular vampire series.

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Ah, yes, welcome--lie down please. Welcome to Herr Doktor Nick von Contagious' center for psychoanalytic studies.

In our last Globelink installment Real-time Rewind we talked a bit about the ideas behind real-time marketing, the call and response many marketers are trying to set up with people in order to not only deal with issues and problems more readily...

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I've always felt that, as part of our daily work, interactive marketers should make a point of perusing as many e-mail newsletters as possible. Apart from allowing us to keep tabs on the competition, they're an invaluable resource for noting content and distribution trends.

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For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career.

"...two people had profound influences on my development early on."

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To date marketers have been using Facebook to supplement existing digital and offline campaigns. It's been an alternative to a microsite landing page, a customer relationship management portal, and a viral hub. But does a branded Facebook page have the chops to replace an entire ad campaign…

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