November 2010

A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, November 29, 2010
Memo to marketers: If you want your audience to pay attention, internet banner ads probably aren’t the way to go. When asked in an AdWeek/Harris poll what forms of advertising they were most likely to ignore, a whopping 43 of respondents said internet banner ads, compared to only 6 per cent who said they’d ignore newspaper ads. Read the AdWeek article


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Technology deeply alters the way we live. It's an indisputable fact, but more than that this statement is a reflection of the importance that technology – in all of its various forms – holds in our modern North American culture.


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BY SIMON HOUPT
THE GLOBE AND MAIL

Check out Simon Houpt's latest 30-Second Spots and read about this week's quirky moments in advertising - from conquering fast food's latest to PR campaigns that mix nurses with hockey commentary.



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In this week's Adhocracy column, Where the Rubber Tomato hits the road, Simon Houpt poses the question, 'What's in a name - an ad agency name that is...' How did we move from reassuring classics like Saatchi & Saatchi to off-beat, attitude signifiers like, Jungle Media?

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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, November 18, 2010
Notifying friends of your location via Foursquare is old news. The latest trend? “Checking in” to your favourite television series to notify your Facebook friends of your TV trends at any given moment. Since TVGuide.com launched its check-in features on October 20th, up to 10,000 viewers a day have checked into 7,400 episodes of 1,800 shows by clicking an “I’ll Watch” button that automatically updates users’ Facebook statuses. Read the AdWeek article


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gray>BY SIMON HOUPT
THE GLOBE AND MAIL

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Check out Simon Houpt's latest 30-Second Spots and read about the end of mass marketing(?) to traditional advertising that still wins awards.


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In this week's Adhocracy column, Tapping social media for a cause, Simon Houpt looks at how companies brave enough to include social media as part of the cause marketing gain more attention then they bargained for.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, November 15, 2010
With viewers now being able to watch TV from the internet on their television sets, it might seem logical for cable subscriptions to become passé. However, according to a Neilsen study entitled “Life is a Steam,” this is actually not the case. In fact, 84 per cent of such viewers reported that they were watching at least the same amount of scheduled television as they were before they started streaming, and 92 per cent of these respondents were pay TV subscribers. As such, the pay TV industry can rest easy for now—consumers are using the internet to supplement, not replace, their regularly scheduled viewings. Read the AdWeek article


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Proving they still know how to deliver innovation and impact, DDB has been awarded Strategy Magazine's 'Agency of Year.'


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gray>BY SIMON HOUPT
THE GLOBE AND MAIL

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Check out Simon Houpt's latest 30-Second Spots and see what's being put on the auction block - you'll be surprised!

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In this week's Adhocracy column, Oil sands companies look to clean up their image, Simon Houpt looks at how the oil industry is reaching out to consumers in unexpected ways...


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, November 8, 2010
When consumers express their brand preferences through ‘liking’ something on Facebook or following a Twitter account, it provides a lot of potential for marketers. However, as fast as people can ‘like’ or follow a brand or product, they can just as quickly change their minds. The key for marketers is to engage effectively and strategically – irresponsible behaviour, irrelevant content and over-communication are three reasons why consumers would disengage with a brand’s social media platforms with the click of a mouse. Read the AdWeek article


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