January 2012

A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, January 31, 2012
As the fan base for Twitter and LinkedIn continues to grow, advertising revenues are expected to remain solid. eMarketer predicts that Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. Meanwhile, US advertisers will account for 60% of LinkedIn’s revenues of $405.6 million by 2014, according to eMarketer estimates. Read the eMarketer article

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Meet James Connell - VP of Ecommerce and Marketing, Roots. James has helped Roots successfully strengthen and grow their online presence into a revenue driver that ships worldwide. While James' passion is about integrating digital technologies into marketing programs, he also talks about some retail experiences that just can't be duplicated online. Find out which ones...

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When you think about it, the concept of online sharing is fairly new. Before the advent of message boards and social networking, the idea of an Average Joe or Jane sharing personal thoughts and knowledge online was quite foreign. Isn't it amazing, then, how happily brands have embraced it?

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, January 20, 2012
Social networks may account for a smaller piece of the e-commerce pie today, but that may change. Online users are increasingly feeling comfortable about making online purchases via Facebook as they spend more time on the site. According to Booz & Company, an estimated $14 billion worth of goods will be sold through social media channels in the US by 2015. Read the eMarketer article

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The figures are in: online ad spending in Canada will continue to grow by double digits through 2014 to reach close to $4 billion. The highest growth rates, eMarketer says, won't be found in social media or search, but in good old-fashioned video advertising.

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eMarketer, January 17, 2012
Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content. But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance, according to content technology specialist, Kontera. Read the eMarketer article

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Greetings, and Happy New Year. Hopefully the social tides have pushed our annual holiday tribute, Most Contagious, your way. If not, here it sits, in all its glory.

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eMarketer, January 9, 2012
The ability to segment and target audiences is key to online marketing, and email is no exception. According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide placed some importance on the ability to send targeted and segmented email marketing communications to their audiences. However, marketers admit they do not use audience data to its fullest. Read the eMarketer article

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eMarketer, December 29, 2011
Online video has reached critical mass among online viewers in the U.S., and this sizeable audience can't help but capture the attention of advertisers. eMarketer predicts 169 million people, or 71% of U.S. internet users, will be watching online videos each month by the end of 2012. eMarketer also estimates U.S. online video ad spending will enjoy an aggressive 40% year-over-year increase from 2011, topping $3.1 billion in 2012. Read the eMarketer article

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Some of Canada's marketing execs. answer this question with their insights and predictions for 2012 in a recent Marketing magazine article.

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Meet Zak Mroueh - President/Creative Director and Founder, Zulu Alpha Kilo. In his interview with us, Zak reveals not only how he came with the unusual name for his agency, but what inspired him to branch out on his own.

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