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Sports Marketing
Posted: March 6, 2012 | 14:12 ET
Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.
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Posted: February 3, 2012 | 8:08 ET
There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...
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Insider Interviews - Rob Assimakopoulos, GM Canada’s General Director of Marketing and Communication
Posted: November 10, 2011 | 10:30 ET
For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career. "...two people had profound influences on my development early on."
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Posted: February 4, 2011 | 11:27 ET
Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including the NHL's Hockey for Huggies, and their promotion of the softer side of men; how consumers recall iAds quicker than TV ads; and the sequel to the NFL's 'Let us play' ad, 'Let it air'.Read More >
Posted: February 4, 2011 | 11:11 ET
In this week's Adhocracy column, Now playing: ads for Super Bowl ads, Simon Houpt discusses how Super Bowl advertising has been kicked-up a notch or two.Read More >
Posted: January 28, 2011 | 9:35 ET
Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including Facebook transforms 'Like' into ads; ICA's survey finds Canadians share ads; Hellman’s Eat Real campaign and the NFL's 60-second spot entitled 'Let us play.' Read More >
Posted: December 18, 2009 | 10:07 ET
Mad Men meets the Shopping Channel If you haven't found the perfect gift for someone on your list, the folks at Vancouver's Wasserman + Partners might have just what you need. The ad agency has unveiled a unique line of holiday-themed gifts, including the Santa Beard Mop for cranberry sauce spills; holiday-scented air fresheners in turkey, eggnog or Yule log scents; and seasonal avian-flu masks to halt the spread of germs. Our favourite is the Scotch tape dispenser, which dispenses both Scotch and tape simultaneously. You can wrap gifts while you rap to the Wasserman Holiday Shopping Channel's RemiXmas CD.
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Tags: Video , Government , Television , Online , Out of Home , Mobile/Wireless , Social Media , Research , Sports Marketing
Posted: August 21, 2009 | 9:13 ET
HOW THIN-SKINNED ARE TORONTONIANS? Three months ago, Molson Coors Brewing put up a billboard announcing that its Coors Light beer was "Colder than most people from Toronto." But after a Toronto newspaper ran a story on the ad this week, prompting a flurry of online carping, the brewer apologized and pledged to take down the offending creative. At least one Twittering Torontonian shrugged off the brew-ha-ha (sorry, we couldn't resist), tweeting, "We're not offended that you called us cold. We're offended that you suggested we'd drink Coors."
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Tags: Beverages , Out of Home , Restaurants/Fast Food , Television , Newspaper , Research , Automotive , Sports Marketing , Cause Marketing
Posted: July 31, 2009 | 12:28 ET
One giant leap for publicity? A Utah-based company has patented technology it says will take advantage of the vast advertising space that is the moon's surface, using robots to carve promotional messages in the lunar dust.Moon Publicity has opened bidding at $46,000 for advertisers to reserve one of 44 visible regions. Of course, it's still unclear who owns the moon, and how the company will get its robots there, or keep them from choking on the abrasive dust or malfunctioning in the extreme temperature of space. Minor details.
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Posted: June 26, 2009 | 10:04 ET
OLYMPIC WOW MOMENTS Samsung, a Vancouver Winter Olympics sponsor, this week unveiled its theme for the Games: "Discover your every WOW moment." WOW stands for Wireless Olympic Works and the plan is to have fans use their Samsung mobile phones to receive real-time Games updates, an Olympic first.
The company also unveiled its Samsung Olympic Visual Identity System, to be used during Samsung's Games-related marketing events and promotional activities. The design is inspired by the shape of a mobile phone, the natural scenery of Vancouver, and incorporates the "Inukshuk," a symbol of harmony.
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Posted: May 1, 2009 | 9:20 ET
CANADIAN CONSUMERS ARE BARGAIN HUNTING when it comes to brand names but will not give up their digital TV, home Internet or wireless services.A new study by Toronto ad agency Bensimon Byrne and Gandalf Group reveals a "culture of thrift" emerging, with 81 per cent of those surveyed saying they have cut spending.
Of 1,500 people surveyed, 84 per cent said they cared less about brand names and 81 per cent said they were more likely to buy no-name products.
However, digital TV, home Internet and wireless have emerged as the "new utilities," with almost 70 per cent refusing to cut back on what they deem to be essential.
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Posted: April 10, 2009 | 9:06 ET
FRENCH-CANADIAN FACEBOOK FANS are no doubt sending out congratulatory pokes this week after the social networking site added their dialect to its language settings.More than 1,200 people took part in the translation effort.
To complete the translation from English to Canadian French, users submitted translations while browsing the site. The community then approved all translations through a voting system that "voted up" or "voted down" each submission.
Facebook users who want to view the site in Canadian French can change their language preferences in their account settings.
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