Research

My father-in-law is in the midst of upgrading his physiotherapy office. It isn't new exercise equipment he's purchasing, though, but iPads, and he’s not alone in adopting the nascent technology.

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Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


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This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

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The Canadian Marketing Association’s latest leadership paper tackles a timely issue many marketers are grappling with -- building brand equity with new Canadians.

Just released, the paper taps into new CMA research and the perception new Canadians have of brands and how brand relationships are shaped.



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Written by Lucy Handley, of MarketingWeek this article looks at the Brand Happiness Boosters report, completed by The Communications Agency, and how today's young adults are less happy than their 80s counterparts. To get positive results from this discontented group, Marketing needs to look at incorporating deeper levels of sociability and engagement into their campaigns.



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The IAB is the governing body for online advertising. It produces a report every year based on a survey that is completed by the top publishers in the country. The Globe contributes to the information that is included in this report and are asked not only for (non-identifiable) revenue information, but also where new challenges are expected to come from in the coming year.

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Think tablets and e-readers are replacing print media?

Mediabrands' recent Canadian study, The Truth About Tablets and E-readers makes for very interesting reading.



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Rich media campaigns boost intent to recommend

Display campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to be borne out. Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad.


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Despite growth, usage is still a niche activity

The Pew Internet & American Life Project announced this month that Twitter usage had risen from 8% of US internet users in fall 2010 to 13% in May 2011, a 62.5% increase in penetration. Twitter usage does seem to be growing, but...


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In this week's 30-Second Spots column, People aren't sharing the way they once did, Simon Houpt discusses topics ranging from how people often don't share their product recommendations to the Skittle Tree Boy ads.


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If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet.


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Recently, e-Marketer published an interesting report, Plain old banner advertising eyed with renewed interest, which discusses an impressive increase in US online ad spending for 2010.


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