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Consumer-Generated Content
Posted: September 10, 2009 | 11:48 ET
Michael Ramah, partner and director of strategic planning at Porter Novelli, a has valuable and timely opinion piece in Ad Age.In it, he asks: "Where do expert marketers with years of outreach and client service under their belts find their place in this world of fast, cheap social-network-enabled dialogue and market research?"
Ramah is responding to "McKinsey Quarterly's July issue, in which marketing professor Donna Hoffman said she believes consumer-driven Web 2.0 conversations will eventually replace marketers." Ramah's not so sure.
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Posted: February 12, 2009 | 15:09 ET
Adam Oliveira - Executive Creative Director, Quizative Inc.
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With his return to Toronto, Quizative’s creative force is powered by New Zealand’s top ranked and most innovative interactive creative director. Adam has spent more than 16 years creating cutting-edge transformational ideas with the world’s best digital agencies, including Organic, Blast Radius, and Saatchi & Saatchi. His portfolio includes award-winning work for some of the biggest brands—BMW, Mini, Sony, Emirates, AOL, DYMO/Esselte, Air Canada, Bell, Bank of Montreal, Honda, DirecTV, LG, Rogers, Westpac, and New Zealand Telecom. Much of this work extends beyond the web, tying emerging platforms such as mobile devices and digital screens together with product development and conventional media to create compelling 360° experiences that foster strong emotional connections between consumers, brands and products. Adam’s advocacy for this “great products make great markets” philosophy has helped many clients reinvent their product-to-market culture. He is also an Ironman Canada finisher and avid photographer.
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Tags: Creative , Career , Marketing Strategy , Customer Experience , Social Media , Consumer-Generated Content , Consumer Behaviour
Posted: November 3, 2008 | 6:01 ET
Microsoft's newest television ads are compiled from user-generated images and videos based on the theme, "I'm a PC."And it seems to be gaining traction. To date, says a spokeswoman, "more than 17,000 photos and videos [have been] uploaded and...videos have been viewed...almost 1.5 million times."
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Posted: October 30, 2008 | 7:16 ET
Want to hold your own when a colleague rants, "I always knew NotoriousBabySeals.com was a flog, but I never dreamed it was Astroturfed"?Simply download and save Nielsen BuzzMetrics' consumer-generated media vocabulary guide.
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Posted: February 22, 2008 | 5:47 ET
What happens once a blogger hits Publish? Does a post just sit there in the proverbial blogosphere, waiting for someone to happen upon it?
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Posted: February 5, 2008 | 13:30 ET
If developments in the first few weeks of 2008 are any indication, it's going to be a big year for consumer-generated media. CGM, as it's known, has been at the core of ad campaigns for brands like Converse, which in 2004 solicited consumers to submit homemade films featuring its shoes, and Doritos, which just last year used a consumer-created ad as its multi-million dollar Super Bowl spot.
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