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Promotions
Posted: October 14, 2011 | 16:17 ET
Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies. To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.
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Posted: October 6, 2011 | 10:55 ET
If last week's post This tweet is brought to you by... about sponsored tweets piqued your interest you'll surely be eager to hear what else Twitter has to offer digital marketers in Canada. Each passing month finds new opportunities cropping up for us as the service makes more of an effort to cater to its northern contingent. Read More >
Tags: Interactive Strategist , Website design , Twitter , Trustworthiness , Targeting , Social Networking , Social Media , Promotions , Marketing Strategy , Celebrity Endorsements
Posted: August 12, 2011 | 11:24 ET
n this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon. Read More >
Tags: Beverages , Consumer Attitudes , Event Marketing , Globe and Mail , Green Marketing , Marketing Strategy , Persuasion , Promotions , Sponsorships
Posted: June 10, 2011 | 15:00 ET
In this week's 30-Second Spots column, No Facebook promos please, we’re French, Simon Houpt discusses topics ranging from the French law barring news anchors from sending viewers to their station’s Facebook or Twitter page to the Montreal/Toronto second annual tourism co-campaign. Read More >
Tags: 30 Second Spots , Advertising standards , Cannes Lions , Event Marketing , Promotions , Regulations , Social Media , Social Networking
Posted: May 19, 2011 | 10:22 ET
As explored in last week's entry, Save the ads! consumers and marketers alike are starting to acknowledge the value of keeping ads online long after a campaign has come to a close. It's the ultimate solution to leveraging online marketing investments...
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Tags: Brand Management , Cause Marketing , Consumer Attitudes , Consumer Behaviour , Information Architecture , Interactive Strategist , Marketing Strategy , Promotions , User Interfaces
Posted: May 9, 2011 | 10:14 ET
In this week's PERSUASION column, How the 'No Pants Subway Ride' spawned copycats, Simon Houpt talks with Charlie Todd, the 32-year-old founder of Improv Everywhere and how advertisers can benefit from Mr. Todd's approach to surprising and engaging the public.Read More >
Posted: April 29, 2011 | 10:11 ET
In this week's PERSUASION column, Kate Middleton dolls, anyone?, Susan Krashinsky discusses topics ranging from marketing the royal wedding to Facebook's new Deals service. Read More >
Posted: April 14, 2011 | 14:15 ET
Print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. Read More >
Tags: Consumer Attitudes , Consumer Behaviour , Marketing Trends , Measurement , Newspaper , Print , Promotions
Posted: April 1, 2011 | 10:40 ET
In this week's ADHOCRACY column, BMO finds fertile sponsorship ground on the soccer pitch, Simon Houpt looks at how some corporations are building brand awareness through supporting community sports activities. Read More >
Tags: Branding , Cause Marketing , Consumer Attitudes , Contests , Event Marketing , Marketing Strategy , Persuasion , Promotions , Self Promotion , Sponsorships
Posted: March 28, 2011 | 9:36 ET
Call them brand advocates, evangelists, or ambassadors; whatever name you give them, customers who take it upon themselves to sing your product's praises to their peers are invaluable to your business. Once just a series of buzz words, these terms have become something of a digital marketing philosophy...
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Tags: Blogs , Branding , Interactive Strategist , Marketing Strategy , Promotions , Social Media , Trustworthiness , Word of Mouth
Posted: March 18, 2011 | 10:27 ET
In this week's ADHOCRACY column, Adidas strives to capture global culture of teen spirit, Simon Houpt looks at Adidas' latest campaign, directed at the brand’s core consumers of 15- to 19-year-olds...Read More >
Tags: Brand Management , Branding , Celebrity Endorsements , Persuasion , Promotions , Youth Marketing
Posted: April 8, 2009 | 13:13 ET
Bruce Hutchinson - Director, Marketing and Media Relations, Harbourfront Centre
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Bruce Hutchinson has been active in arts and cultural marketing and communications for over 30 years. After graduating with a Masters degree he worked for the University of Western Ontario before he began in marketing and publicity for the Grand Theatre in London, Ontario. After leaving the Grand he returned some seven years later as Director of Communications to work with artistic director Martha Henry. Bruce has also worked with Orchestra London, London Historical Museums Association, the National Ballet of Canada and the original Ballet Opera House Corporation. Since 1994 he has worked at Harbourfront Centre in Toronto where he currently is Director, Marketing and Media Relations. He is responsible for their marketing, media relations and publicity, telemarketing, promotions, the web site, box office and information services for this busy 10-acre site which presents over 4,000 events each year and attracts in excess of 13 million visits annually. Read More >
