Contagious

Nick Parish looks at a popular theme at the Cannes Lions Festival this year: aligning brand attributes to a broader set of goals and aspirations that resonate with the spectrum of stuff we humans do in the time we’re not consuming. Read the article to learn more about advertisers push to add value to society through their brands.

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Nick Parish, the North American editor for Contagious, looks at some campaigns that just might bring home a Cannes Lion this year.

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In May's What's Contagious Now event, Contagious North American editor, Nick Parish, shares his insights and views on how augmented reality can effectively create more immersive experiences for marketers wishing to better engage viewers.

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Nick Parish, the North American editor for Contagious, looks at GIFs and how their 25 anniversary is being celebrated all over the net.

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Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.

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Greetings, and Happy New Year. Hopefully the social tides have pushed our annual holiday tribute, Most Contagious, your way. If not, here it sits, in all its glory.

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After years of die-hard fans piecing together the plot from bits and pieces carefully architected by cunning gamesmasters, maybe the Alternate Reality Game's seminal epoch has passed.

This isn't easy to say. At Contagious HQ we've been a fan of experiences that properly create tension around a story by involving fans in a side story for a long time--back to I Love Bees, in 2004, right around when we launched.

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Ah, yes, welcome--lie down please. Welcome to Herr Doktor Nick von Contagious' center for psychoanalytic studies.

In our last Globelink installment Real-time Rewind we talked a bit about the ideas behind real-time marketing, the call and response many marketers are trying to set up with people in order to not only deal with issues and problems more readily...

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Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies.

To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.

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