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Media Relations
Posted: August 12, 2011 | 11:43 ET
In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...Read More >
Tags: 30 Second Spots , Brand Management , Fashion & Beauty , Media , Media Relations , Public Relations , Social Media , Twitter , Youth Marketing
Posted: January 14, 2011 | 13:18 ET
In this week's Adhocracy column, Beyond the bottle: Coke trumpets its green initiatives, Simon Houpt looks at how Coca Cola has been quietly contributing to community environmental projects.Read More >
Posted: September 24, 2010 | 10:26 ET
In this week's Adhocracy column, A worldy ad approach, Marina Strauss discusses the perks and pitfalls of multicultural advertising.
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Tags: Demographics , Customer Experience , Globe and Mail , Marketing Strategy , Media Relations , Persuasion , Targeting , Television
Posted: April 8, 2009 | 13:13 ET
Bruce Hutchinson - Director, Marketing and Media Relations, Harbourfront Centre
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Bruce Hutchinson has been active in arts and cultural marketing and communications for over 30 years. After graduating with a Masters degree he worked for the University of Western Ontario before he began in marketing and publicity for the Grand Theatre in London, Ontario. After leaving the Grand he returned some seven years later as Director of Communications to work with artistic director Martha Henry. Bruce has also worked with Orchestra London, London Historical Museums Association, the National Ballet of Canada and the original Ballet Opera House Corporation. Since 1994 he has worked at Harbourfront Centre in Toronto where he currently is Director, Marketing and Media Relations. He is responsible for their marketing, media relations and publicity, telemarketing, promotions, the web site, box office and information services for this busy 10-acre site which presents over 4,000 events each year and attracts in excess of 13 million visits annually. Read More >
