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Lead Generation

Media Central Tuesday Round-Up
Posted: March 2, 2010 | 16:10 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


HBC tries to build on Olympic momentum
THE GLOBE AND MAIL, March 1, 2010
In retail, scarcity can be a plus. If it gets people talking and tweeting about how to find your goods, that can lead to long-term gains.

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Tags: Managing , Branding , Creative , Lead Generation , Tuesday Round-Up