Results for Entries That Match:
Persuasion
Posted: August 12, 2011 | 11:24 ET
n this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon. Read More >
Tags: Beverages , Consumer Attitudes , Event Marketing , Globe and Mail , Green Marketing , Marketing Strategy , Persuasion , Promotions , Sponsorships
Posted: June 24, 2011 | 15:03 ET
In this week's PERSUASION column, Work gets its last shot at glory at Cannes ad fest, Simon shares his views and news from the Cannes Lion Festival. Read More >
Posted: May 13, 2011 | 10:59 ET
In this week's PERSUASION column, How about a history lesson with that lager?, Simon Houpt looks at Canada's long standing history with breweries and how integral it is to marketing a beer. Read More >
Posted: May 9, 2011 | 10:14 ET
In this week's PERSUASION column, How the 'No Pants Subway Ride' spawned copycats, Simon Houpt talks with Charlie Todd, the 32-year-old founder of Improv Everywhere and how advertisers can benefit from Mr. Todd's approach to surprising and engaging the public.Read More >
Posted: April 29, 2011 | 10:04 ET
In this week's PERSUASION column, Papers step up in battle for eyeballs, Susan Krashinsky looks at our industry's innovative approaches to boosting revenues. Read More >
Tags: Business Development , Contextual , Creative , Design , Globe and Mail , Newspaper , Persuasion
Posted: April 15, 2011 | 8:33 ET
In this week's PERSUASION column, For this marketing legend, it’s all about being Frank, Susan Krashinsky talks with recent Marketing Hall of Fame inductee, Frank Buckley about his maverick decision to employ negative branding and its success for the Buckley's brand. Read More >
Posted: April 8, 2011 | 10:41 ET
In this week's PERSUASION column, One more reason for those constant cravings, Simon Houpt looks at how our brains look and react when exposed to advertising that promotes risky behaviour. Read More >
Posted: April 1, 2011 | 11:06 ET
In this week's PERSUASION column, Mom shocked to see daughter’s photo in anti-abortion ad, Simon Houpt discusses topics ranging from the surprising places a model's image may end up to what's up with ACTRA these days? Read More >
Posted: April 1, 2011 | 10:40 ET
In this week's ADHOCRACY column, BMO finds fertile sponsorship ground on the soccer pitch, Simon Houpt looks at how some corporations are building brand awareness through supporting community sports activities. Read More >
Tags: Branding , Cause Marketing , Consumer Attitudes , Contests , Event Marketing , Marketing Strategy , Persuasion , Promotions , Self Promotion , Sponsorships
Posted: March 18, 2011 | 10:50 ET
In this week's PERSUASION column, PETA looks for seal of approval from bar flies, Simon Houpt discusses how PETA is taking a cartoonish approach to its anti-seal hunt protests.Read More >
Posted: March 18, 2011 | 10:27 ET
In this week's ADHOCRACY column, Adidas strives to capture global culture of teen spirit, Simon Houpt looks at Adidas' latest campaign, directed at the brand’s core consumers of 15- to 19-year-olds...Read More >
Tags: Brand Management , Branding , Celebrity Endorsements , Persuasion , Promotions , Youth Marketing
Posted: March 11, 2011 | 10:36 ET
In this week's Adhocracy column, Does Charlie Sheen qualify as a small business?, Simon Houpt looks at the act of promotional Twitter-ing. Read More >
Tags: Consumer Behaviour , Measurement , Online , Persuasion , Social Media , Social Networking , Twitter
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