30 Second Spots

In this week's 30-Second Spots column, That's some Super Bowl ad kickoff, Simon Houpt discusses topics ranging from how 2012 Super Bowl ad are sold out to Twitter's announcement to begin posting ads.


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In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...


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In this week's 30-Second Spots column, No Facebook promos please, we’re French, Simon Houpt discusses topics ranging from the French law barring news anchors from sending viewers to their station’s Facebook or Twitter page to the Montreal/Toronto second annual tourism co-campaign.


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In this week's 30-Second Spots column, People aren't sharing the way they once did, Simon Houpt discusses topics ranging from how people often don't share their product recommendations to the Skittle Tree Boy ads.


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In this week's 30 Second Spots column, Plugging bin Ladin, Simon Houpt discusses topics ranging from the bin Laden effect on advertising to Google's latest run at tv advertising.



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In this week's PERSUASION column, Kate Middleton dolls, anyone?, Susan Krashinsky discusses topics ranging from marketing the royal wedding to Facebook's new Deals service.


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In this week's 30-second spots column, Uncompromising man pans Wiser’s whisky ad, Simon Houpt looks at Wiser whisky's recent ad, in a series that celebrates what Wiser calls the Society of Uncompromising Men.


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In this week's PERSUASION column, Mom shocked to see daughter’s photo in anti-abortion ad, Simon Houpt discusses topics ranging from the surprising places a model's image may end up to what's up with ACTRA these days?


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heck out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including ad work for little or no money(?); the Taco Bell tussle; "The Realizer” app; and Alex Bogusky speaks at the MIXX Conference next week.


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Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including promotional stunts gone bad; flea market finds include a Clio; eco-labeling and bathroom stalls go digital.”


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In Simon Houpt's latest 30-Second Spots you can read this week's four bites from the world of marketing, including how irony failed to get the message across; Gen X & Gen Y lack brand loyalty; and MDC's recent acquisition of Anomaly, named last year as one of Fast Company's“Innovation All-Stars.”

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Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including the NHL's Hockey for Huggies, and their promotion of the softer side of men; how consumers recall iAds quicker than TV ads; and the sequel to the NFL's 'Let us play' ad, 'Let it air'.


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