Marketing Trends

Written by Lucy Handley, of MarketingWeek this article looks at the Brand Happiness Boosters report, completed by The Communications Agency, and how today's young adults are less happy than their 80s counterparts. To get positive results from this discontented group, Marketing needs to look at incorporating deeper levels of sociability and engagement into their campaigns.



Read More >
Save the date - November 7, 2011

Every consumer is an empowered consumer, with filters and data at the ready. Connecting with them means connecting with their networks.

On November 7th,the CMA is hosting the Digital Marketing Day 2011 conference, which will allow attendees to connect and collaborate with a purpose.


Read More >
We've entered a time of "Internet Collectivism" -- at least as far as the creation of digital content is concerned. Increasingly online publishers, marketers, even consumers themselves are enlisting other Web users to help produce and improve online materials. It's a concept that has gained traction as wikis, consumer-generated media (CGM), and crowdsourcing have grown online. One need only look at the popularity of flash mobs to see how deeply this trend has penetrated our culture.

Read More >
Still haven't embraced social media as part of your digital marketing strategy? Now's the time. Not only is Google+ up and running (and prepared, Google says, to "fix" what's wrong with online sharing), but Canadians continue to show their allegiance to making meaningful connections online. Ipsos Reid reports...

Read More >
In this week's 30-Second Spots column, People aren't sharing the way they once did, Simon Houpt discusses topics ranging from how people often don't share their product recommendations to the Skittle Tree Boy ads.


Read More >
Print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates.


Read More >
Last week I talked about brand advocates and how marketers are using them to promote the value of their brands

Now, let's now look at how can you build brand advocates. Follow this three-part strategy and watch the positive perception of your brand soar...


Read More >

In this week's Adhocracy column,"Blowing the whistle on men's marketing," Simon Houpt explores new thinking illustrated by several spots run throughout the Super Bowl that are reflective of a new approach to advertising directed at men. These spots appear to spurn the typical male stereotypes that have dominated advertising through the decades.




Read More >
A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek.com
AdWeek.com has provided a round-up of Super Bowl commercials aired on the U.S. network during Sunday's game, guessing that you're going to want to watch them all again. You can also vote on your favourites.

Read More >


Amersterdam-based Trendwatching.com has just published 10 big-picture predictions for 2010.

The consumer trends firm writes, for instance, that "in thriving mega-cities, whose economic and cultural power already often surpass that of entire nations, inhabitants' identities will be closely tied to a city's culture, its brand, its heritage, its 'being.' This means that for big brands, delivering city-specific products, services and communications that truly incorporate a city's character will be a great, human and fun way to pay respect to urban citizens around the world."

Among the examples it cites:

• "Since August 2009, people using five bank machine ATMs in East London have been able to opt to have their prompts and options given to them in Cockney rhyming slang."

Read More >
In another year-end list, BusinessWeek names its best innovation and design books of 2009.

In many instances, the magazine's summaries include a link to an excerpt, a more detailed review or a podcast of an author interview.

Read More >
Like end-of-year round-ups? Then you're going to love Ad Age's 2009 Book of Tens.

Online now, the content will probably be put behind the publication's log-in wall shortly. Accordingly, your humble blogger strongly recommends viewing it now or, at the very least, saving the content that interests you most to read at your leisure. All Book of Ten stories are also available in the Dec. 14 print version of Advertising Age--it's probably worthwhile picking up a hard copy that you can refer to throughout the coming year.

That's because, of course, Jan. 1, 2010, marks not just the end of a year but also the end of decade. This gives Ad Age editors, columnists and writers the opportunity to take big-picture and long-term views of those stories, trends and opportunities that most affect us now.

Read More >