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User Interfaces
Posted: May 19, 2011 | 10:22 ET
As explored in last week's entry, Save the ads! consumers and marketers alike are starting to acknowledge the value of keeping ads online long after a campaign has come to a close. It's the ultimate solution to leveraging online marketing investments...
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Tags: Brand Management , Cause Marketing , Consumer Attitudes , Consumer Behaviour , Information Architecture , Interactive Strategist , Marketing Strategy , Promotions , User Interfaces
Posted: April 20, 2011 | 11:12 ET
If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet. Read More >
Tags: Cause Marketing , Consumer Behaviour , Customer Experience , Design , User Interfaces , Targeting , Research
Posted: October 19, 2010 | 12:57 ET
Nearly every new technology introduced has the potential to deeply transform consumer behavior. Toasters changed the way we eat breakfast. Electric razors shaved minutes off men's morning routines. And the Internet…well, it isn't an exaggeration to say it's completely revolutionized the modern world. Read More >
Posted: December 28, 2009 | 7:44 ET
Swedish media conglomerate Bonnier has just debuted a new prototype for digital magazines.Unlike many previous attempts, Bonnier's R&D lab does away with the analogue-based metaphor of page-flipping. Instead, Bonnier's design partner, London-based BERN, uses a touchscreen interface, one that still manages to incorporate the elements of magazines that have always made them so inviting--beautiful, dramatic photography and probing, well-researched, long-form journalism.
Here's BERG principal Jack Schulze demonstrating the design thinking behind the new model:
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Posted: September 25, 2009 | 7:47 ET
Because it's Friday, something fun.MIT Media Lab's Fluid Interfaces Group presented "SixthSense" at San Francisco's Technology, Entertainment, Design (TED) conference earlier this year and, in your humble blogger's opinion, it blows Minority Report-style user interfaces (UIs) away.
In this eight-and-a-half-minute video, Fluid's leader Pattie Maes shows the crowd what the future of shopping, phoning, publishing and connecting might look like. While she fully admits that the technology isn't ready for prime time, it looks as if it could be soon, after a few industrial design and tech tweaks.
Part of what makes SixthSense so intriguing is that users can project the interface onto any reasonably flat surface. That includes bare arms and hands that can be transformed into phone dialpads or wristwatches.
After you watch the video, click through for an update.
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