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Posted: August 18, 2011 | 11:35 ET
The Globe and Mail is proud to be a presenting sponsor of the 2011 AToMiC Conference and Awards, which celebrate the partnerships, programs and new developments that together build the Canadian media industry.
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Posted: April 1, 2011 | 10:40 ET
In this week's ADHOCRACY column, BMO finds fertile sponsorship ground on the soccer pitch, Simon Houpt looks at how some corporations are building brand awareness through supporting community sports activities. Read More >
Tags: Branding , Cause Marketing , Consumer Attitudes , Contests , Event Marketing , Marketing Strategy , Persuasion , Promotions , Self Promotion , Sponsorships
Posted: February 14, 2011 | 14:08 ET
If there was a common denominator among Super Bowl commercials, it was the inclusion of a URL. Most every major brand now ends their TV pitch with a call to action to visit them online, connect with them on Facebook or Twitter, participate in an online contest, or any number of other interactive activities based on the Web...
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Tags: Advertising standards , Brand Management , Contests , Customer Experience , Interactive Strategist , Twitter , Targeting , Super Bowl
Posted: February 26, 2010 | 9:41 ET
BY DIANNE NICETHE GLOBE AND MAIL
Slutty puppet bannedThere will be no cleavage assaulting the decency of transit riders in Colorado Springs, not even if it belongs to a fuzzy pink puppet named Lucy. Billboard company Lamar Advertising has rejected posters for Avenue Q, the Tony-winning Broadway show making a local stop next month. A Lamar executive deemed the image of the Muppet-like character “inappropriate,” saying he rejects anything he would have to explain to his four-year-old or grandmother. We guess that rules out quantum physics and the Internet. We wonder if Junior and Gran are allowed to watch Sesame Street? That Miss Piggy is pretty chesty.
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Posted: January 22, 2010 | 9:07 ET
BY DIANNE NICETHE GLOBE AND MAIL
Arousing some interest in Ad BallLast week we reported on next Friday's Ad Ball in Toronto, and suggested that its “Fashion Fetish” theme was probably not as interesting as it sounded. Suddenly, our inbox was flooded with photos we hope will not get us fired. Images of whip-toting, stiletto-wearing ad folks have caused us to change our minds about the event, which culminates Advertising Week. The images, from an agency crawl in search of the industry's “King and Queen of Kink and Couture,” are certainly interesting, we'll admit. There, we've said we were wrong. Now please, don't hurt us.
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Posted: October 30, 2009 | 10:19 ET
Ahh, Richard Branson, we never tire of your antics. We see from a press release on our desk that you're about to bring us National Fearless Day (Nov. 19), when Canadians will be urged to throw off their inhibitions and do something crazy: ski naked, take a luge run, make a naughty home movie. We're told it's tied to your new "Fearless" campaign for Virgin Mobile, but it makes us uncomfortable. You see, when we think of you, Sir Richard, we think of Virgin Air. And the notion of a fearless airline pilot makes us, well, fearful.
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Posted: October 23, 2009 | 10:17 ET
A KFC giveaway with lots of fine printMarketers regard Oprah Winfrey as a rainmaker, but here's one publicity stunt where we bet the involvement of the daytime talk show queen wouldn't be welcome. On Nov. 1, KFC Canada is promoting its new boneless chicken fillet with a two-hour, 250,000-piece giveaway. Back in May, when Oprah helped spread the word about a similar KFC promotion in the U.S., thousands of consumers went home empty-handed after stores ran out of its new grilled chicken meal. Just for fun, we'd like to see a Canadian celebrity try to gin up that sort of frenzy. George Stroumboulopoulos, the gauntlet has been thrown.
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Posted: October 8, 2009 | 13:23 ET
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Can you craft a compelling story? Or capture a pivotal moment on the field from a dramatic angle?The Globe is giving all amateur sports reporters and photographers a chance to strut their stuff--and to win a once-in-a-lifetime prize.
What's up for grabs: the chance to cover the 2010 Winter Olympic Games as part of The Globe and Mail's editorial team. The winning writer and winning photographer will also each be awarded round-trip airfare to Vancouver, two-weeks' accommodation, event tickets for Olympic events and $1,000 in spending money. As if that weren't enough, the winning writer will score an Acer Aspire 8935 laptop while the winning photographer will take home a Panasonic DMC-L10 Lumix digital SLR camera.
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Posted: July 30, 2009 | 13:26 ET
Ever try one of those "if you liked Item X, you might also like Item Y" functions on a retail Web site? I've never found that they work especially well for me ("Are you serious? Item Y? Puh-leese!")I guess I'm not alone, because a number of online retailers are looking for ways to improve their recommendation engines.
Among them is Netflix, which decided to crowdsource the issue by running a contest that kicked off in October 2006 and closed last Sunday. The winner, writes the New York Times, was required "to improve the movie recommendations made by its internal software by at least 10 percent, as measured by predicted versus actual one-through-five-star ratings by customers."
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