Consumer Attitudes

You're a master at targeting Generation X. You know Baby Boomers inside and out. But are you ready to take on the Millennials?

Right off the bat this demographic group is difficult to pin down. Not only does it go by many different names...

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Originally published on the Newspaper Canada website, we thought these 20 fast and fascinating facts about newspapers are well worth repeating. For example, did you know almost 40% of all Internet traffic is going to newspaper websites?¹


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With more than three-quarters of the population online, close to half of all Canadians on social networks, and the majority of users boasting at least ten years on the Web, all signs point to 'yes'. According to a new report by eMarketer the annual growth of Internet users in Canada is only expected to be about 2 per cent between now and 2015. What this means, in essence, is that the Internet is firmly embedded in our culture and in our lives.

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Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


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The Canadian Marketing Association’s latest leadership paper tackles a timely issue many marketers are grappling with -- building brand equity with new Canadians.

Just released, the paper taps into new CMA research and the perception new Canadians have of brands and how brand relationships are shaped.



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As digital marketing continues to appear in every client's campaign deck, there are three key measures of success that are also sure to gain in popularity.

"Marketers are embracing digital advertising even as they admit they don't completely understand what makes consumers engage. The key according to one expert is to consistently innovate digital campaigns, giving consumers are reason to click, read, view or otherwise engage with branded platforms. But, moving into 2012 there are three trends brands need to embrace - and which could help them perform even better in the coming year."


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In today's Globe and Mail, Amber MacArthur, media consultant, speaker and journalist, comments and provides some interesting insight on Evenflo's video ad - ‘How to Endure the In-law Feeding Frenzy.’


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n this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon.


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Still haven't embraced social media as part of your digital marketing strategy? Now's the time. Not only is Google+ up and running (and prepared, Google says, to "fix" what's wrong with online sharing), but Canadians continue to show their allegiance to making meaningful connections online. Ipsos Reid reports...

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In this week's PERSUASION column, A spoonful of sugar makes the additive go down, Simon looks at the controversy surrounding high fructose corn syrup and the Corn Refiners Association attempts to change public opinion through rebranding and an ad campaign.


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As explored in last week's entry, Save the ads! consumers and marketers alike are starting to acknowledge the value of keeping ads online long after a campaign has come to a close. It's the ultimate solution to leveraging online marketing investments...

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Print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates.


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