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Targeting
Posted: February 14, 2012 | 15:14 ET
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You're a master at targeting Generation X. You know Baby Boomers inside and out. But are you ready to take on the Millennials?Right off the bat this demographic group is difficult to pin down. Not only does it go by many different names...
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Posted: October 6, 2011 | 11:57 ET
The Canadian Marketing Association’s latest leadership paper tackles a timely issue many marketers are grappling with -- building brand equity with new Canadians. Just released, the paper taps into new CMA research and the perception new Canadians have of brands and how brand relationships are shaped.
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Tags: Brand Management , Consumer Attitudes , Consumer Behaviour , Demographics , Marketing Strategy , Research , Targeting
Posted: October 6, 2011 | 10:55 ET
If last week's post This tweet is brought to you by... about sponsored tweets piqued your interest you'll surely be eager to hear what else Twitter has to offer digital marketers in Canada. Each passing month finds new opportunities cropping up for us as the service makes more of an effort to cater to its northern contingent. Read More >
Tags: Interactive Strategist , Website design , Twitter , Trustworthiness , Targeting , Social Networking , Social Media , Promotions , Marketing Strategy , Celebrity Endorsements
Posted: April 20, 2011 | 11:12 ET
If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet. Read More >
Tags: Cause Marketing , Consumer Behaviour , Customer Experience , Design , User Interfaces , Targeting , Research
Posted: February 14, 2011 | 14:08 ET
If there was a common denominator among Super Bowl commercials, it was the inclusion of a URL. Most every major brand now ends their TV pitch with a call to action to visit them online, connect with them on Facebook or Twitter, participate in an online contest, or any number of other interactive activities based on the Web...
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Tags: Advertising standards , Brand Management , Contests , Customer Experience , Interactive Strategist , Twitter , Targeting , Super Bowl
Posted: February 4, 2011 | 9:30 ET
Some seasons necessitate a unique ad campaign. When fall rolls around and kids go back to school, marketers respond with aptly themed ads. Halloween and the holiday season too incite the use of relevant imagery and messaging. In the dead of winter, however, when for much of the country the passage of the weeks is marked by the height of the snow in the yard...Read More >
Tags: Contextual , E-Mail , Interactive Strategist , Marketing Strategy , Product Placement , Targeting
Posted: November 12, 2010 | 9:09 ET
In this week's Adhocracy column, Oil sands companies look to clean up their image, Simon Houpt looks at how the oil industry is reaching out to consumers in unexpected ways...
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Posted: September 24, 2010 | 10:26 ET
In this week's Adhocracy column, A worldy ad approach, Marina Strauss discusses the perks and pitfalls of multicultural advertising.
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Tags: Demographics , Customer Experience , Globe and Mail , Marketing Strategy , Media Relations , Persuasion , Targeting , Television
Posted: February 6, 2009 | 7:52 ET
A new technology that lets retailers scan customers' faces and serve up ad messages based on their sex, age and, in some cases, ethnic origin, is meeting with resistance.
So says an Associated Press story that ran recently in The Globe.
Small cameras can now be embedded or hidden in the video screen of a mall, health club or grocery store, "tracking who looks at the screen and for how long," the article reports.
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