Mobile/Wireless

My father-in-law is in the midst of upgrading his physiotherapy office. It isn't new exercise equipment he's purchasing, though, but iPads, and he’s not alone in adopting the nascent technology.

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With the exploding consumer interest in smartphones and tablets, advertisers are naturally eager to find the best ways of using these new media platforms to reach audiences.

To help you make sense of the latest thinking about mobile marketing, here are five of the latest trends we see in Canada for using mobile to engage and develop audience relationships.


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Almost 50% of Canadians aged 18-to-34 now have a smartphone, and tablets are poised to overtake desktop PC sales. Given how quickly these technologies have taken hold it's surprising that advertisers are still experimenting to find the best ways to reach consumers using these new platforms.

These nine tips will help make sure you’re using mobile for the right reasons and in the right ways.

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Think tablets and e-readers are replacing print media?

Mediabrands' recent Canadian study, The Truth About Tablets and E-readers makes for very interesting reading.



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Forget Internet penetration. Scratch social media. The latest playing field for the ongoing digital media battle between Canada and the U.S. is mobile. Here's how we stack up against our southern neighbours in the race for mobile domination.

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Canadians and their smartphones have an interesting relationship. While many a user will tell you he couldn't do without his BlackBerry or iPhone, most aren't getting as much out of their devices as they could be.



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Technology deeply alters the way we live. It's an indisputable fact, but more than that this statement is a reflection of the importance that technology – in all of its various forms – holds in our modern North American culture.


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NEW YORK (October 6, 2010) – Consumer and media research firm Scarborough Research released new data regarding adults who live in e-reader households, defined as a household in which one or more adults own or plan to buy an e-reader.

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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek.com
AdWeek.com has provided a round-up of Super Bowl commercials aired on the U.S. network during Sunday's game, guessing that you're going to want to watch them all again. You can also vote on your favourites.

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BY DIANNE NICE
THE GLOBE AND MAIL
Krafty product integration
In a case of art imitating life, or something like that, the fictional town of Mercy from CBC's Little Mosque on the Prairie is joining hundreds of real towns vying to be named Kraft Hockeyville. On Monday's episode, Amaar and Reverend Thorne will create a video submission for the contest, which will award to the winning town $100,000 in arena upgrades, an NHL preseason game and a visit from CBC's Hockey Night in Canada. A Kraft spokesman said the point of integrating the contest into the show is to emphasize that all towns are eligible. The publicity for Kraft probably doesn't hurt, either.


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Mad Men meets the Shopping Channel
If you haven't found the perfect gift for someone on your list, the folks at Vancouver's Wasserman + Partners might have just what you need. The ad agency has unveiled a unique line of holiday-themed gifts, including the Santa Beard Mop for cranberry sauce spills; holiday-scented air fresheners in turkey, eggnog or Yule log scents; and seasonal avian-flu masks to halt the spread of germs. Our favourite is the Scotch tape dispenser, which dispenses both Scotch and tape simultaneously. You can wrap gifts while you rap to the Wasserman Holiday Shopping Channel's RemiXmas CD.



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Cheers to Vancouver
When we think of Vancouver, we think of mountains, the ocean, that crazy suspension bridge--and now liquor. Absolut Vodka has selected Vancouver as the latest honoree in its city-themed bottle series, a Canadian first. A new Absolut Vancouver bottle, designed by local artist Douglas Fraser, depicts a sea plane soaring over a V-shaped, West Coast-inspired skyline. In conjunction, Absolut's Canadian distributor is hosting a local art competition at AbsolutVancouver.ca. We just hope the new bottle's contents won't make us feel as wobbly as the suspension bridge does.

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