Results for Entries That Match:
Cause Marketing
Posted: June 10, 2011 | 12:07 ET
Rich media campaigns boost intent to recommendDisplay campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to be borne out. Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad.
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Tags: Branding , Cause Marketing , Consumer Behaviour , Contextual , Information Architecture , Marketing Strategy , Measurement , Research , Website design
Posted: May 19, 2011 | 10:22 ET
As explored in last week's entry, Save the ads! consumers and marketers alike are starting to acknowledge the value of keeping ads online long after a campaign has come to a close. It's the ultimate solution to leveraging online marketing investments...
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Tags: Brand Management , Cause Marketing , Consumer Attitudes , Consumer Behaviour , Information Architecture , Interactive Strategist , Marketing Strategy , Promotions , User Interfaces
Posted: April 20, 2011 | 11:12 ET
If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet. Read More >
Tags: Cause Marketing , Consumer Behaviour , Customer Experience , Design , User Interfaces , Targeting , Research
Posted: April 8, 2011 | 10:41 ET
In this week's PERSUASION column, One more reason for those constant cravings, Simon Houpt looks at how our brains look and react when exposed to advertising that promotes risky behaviour. Read More >
Posted: April 1, 2011 | 10:40 ET
In this week's ADHOCRACY column, BMO finds fertile sponsorship ground on the soccer pitch, Simon Houpt looks at how some corporations are building brand awareness through supporting community sports activities. Read More >
Tags: Branding , Cause Marketing , Consumer Attitudes , Contests , Event Marketing , Marketing Strategy , Persuasion , Promotions , Self Promotion , Sponsorships
Posted: January 10, 2011 | 11:53 ET
Few things are more exciting to a digital marketer than watching as a new technology is molded and modeled into something an advertiser can use. Search engines, social networks, even mobile phones weren't created with advertising in mind...Read More >
Tags: Branding , Cause Marketing , Consumer Attitudes , Interactive Strategist , Marketing Strategy , Social Media
Posted: December 7, 2010 | 9:20 ET
Canadians and their smartphones have an interesting relationship. While many a user will tell you he couldn't do without his BlackBerry or iPhone, most aren't getting as much out of their devices as they could be. Read More >
Tags: Cause Marketing , Consumer Behaviour , Interactive Strategist , Mobile/Wireless , Technology & Communications
Posted: October 23, 2009 | 10:17 ET
A KFC giveaway with lots of fine printMarketers regard Oprah Winfrey as a rainmaker, but here's one publicity stunt where we bet the involvement of the daytime talk show queen wouldn't be welcome. On Nov. 1, KFC Canada is promoting its new boneless chicken fillet with a two-hour, 250,000-piece giveaway. Back in May, when Oprah helped spread the word about a similar KFC promotion in the U.S., thousands of consumers went home empty-handed after stores ran out of its new grilled chicken meal. Just for fun, we'd like to see a Canadian celebrity try to gin up that sort of frenzy. George Stroumboulopoulos, the gauntlet has been thrown.
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Posted: September 11, 2009 | 9:26 ET
IF YOU DIDN'T THINK ADVERTISING MADE THE WORLD GO AROUND, consider this: A newspaper in Key West, Fla., promises to cover whichever City Commission candidates buy ad space. Tom Oosterhoudt, the publisher of the weekly Conch Color, told a reporter for the Key West Citizen that "if candidates want their campaign covered, they have to pay to play... I gotta pay the bills." The publisher added that he'd covered the campaign parties of a pair of mayoral candidates because they had purchased ads. Hey, UN: When you're finished overseeing the election in Afghanistan, we've got another place you might want to drop in on.
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Posted: August 21, 2009 | 9:13 ET
HOW THIN-SKINNED ARE TORONTONIANS? Three months ago, Molson Coors Brewing put up a billboard announcing that its Coors Light beer was "Colder than most people from Toronto." But after a Toronto newspaper ran a story on the ad this week, prompting a flurry of online carping, the brewer apologized and pledged to take down the offending creative. At least one Twittering Torontonian shrugged off the brew-ha-ha (sorry, we couldn't resist), tweeting, "We're not offended that you called us cold. We're offended that you suggested we'd drink Coors."
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Tags: Beverages , Out of Home , Restaurants/Fast Food , Television , Newspaper , Research , Automotive , Sports Marketing , Cause Marketing
Posted: May 20, 2009 | 7:18 ET
Last week, The Globe and Mail held an online chat session with Simon Creet, chief creative officer of the Hive. The Toronto-based agency is responsible for a new campaign that asks customers to register UPC codes from Cadbury products at the Bicycle Factory microsite.
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Posted: May 15, 2009 | 8:39 ET
THE VOTES ARE IN AND B.C. has chosen "fair beer prices" after newspaper ads urged voters to defeat the NDP and its plans for a liquor surcharge.Full-page ads in two Vancouver daily newspapers decried the New Democrats' plan for a $155-million liquor surcharge if they won Tuesday's provincial election.
"Vote May 12 for fair beer prices," read the ad, paid for by a representative of independent liquor stores. The ads included a photo of "NDP Beer" at $15 for a six-pack, compared with $12 for "Our Beer."
The NDP's plan could have led to a 25-per-cent markup on beer prices or closings of private liquor stores, critics said.
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