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Information Architecture
Posted: September 29, 2011 | 11:45 ET
No doubt about it, the idea of sponsored tweets is appealing. Whereas traditional digital sponsorships involve prominently promoting a brand in a site section or special feature, the Twitter version highlights that sponsorship in a tweet sent on behalf of the site publisher. The result is exposure inclusive of (but not limited to) the publication's entire Twitter audience of followers.Read More >
Tags: Celebrity Endorsements , Contextual , Information Architecture , Interactive Strategist , Marketing Strategy , Online , Social Media , Twitter
Posted: July 8, 2011 | 15:34 ET
Where, oh where, should your banners go?You're bound to ask yourself this at the onset of every new campaign. The goal, of course, is to find that spot on the site page most likely to grab the user's attention. The rule used to be that "above the fold" and "top of page" are best. Is it relevant still?
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Tags: Brand Management , Branding , Contextual , Design , Information Architecture , Interactive Strategist , Website design
Posted: June 10, 2011 | 12:07 ET
Rich media campaigns boost intent to recommendDisplay campaigns may not often get credited with the last click before a conversion, but their value as a branding tool continues to be borne out. Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad.
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Tags: Branding , Cause Marketing , Consumer Behaviour , Contextual , Information Architecture , Marketing Strategy , Measurement , Research , Website design
Posted: May 19, 2011 | 10:22 ET
As explored in last week's entry, Save the ads! consumers and marketers alike are starting to acknowledge the value of keeping ads online long after a campaign has come to a close. It's the ultimate solution to leveraging online marketing investments...
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Tags: Brand Management , Cause Marketing , Consumer Attitudes , Consumer Behaviour , Information Architecture , Interactive Strategist , Marketing Strategy , Promotions , User Interfaces
Posted: September 22, 2008 | 8:09 ET
An article posted at MIT's TechnologyReview.com describes researchers' recent attempts to make "websites better at selling products by making them adapt automatically to each visitor, presenting information in a way that complements that person's style of thinking."According to piece, those "researchers' initial studies show that morphing a website to suit different types of visitors could increase [its] sales by about 20 percent."
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