Your brand may have set up shop on Facebook, YouTube, and Pinterest, but nothing's quite as critical to your marketing strategy as your good old-fashioned domain name.

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Read about The Globe's Editor-in-Chief, John Stackhouse's visit and fascinating evening with Russia's newly elected president and current prime minister, Vladimir Putin, which ended with John Stackhouse and president Putin driving through the dark streets of Moscow in Putin's armoured sports car�to play pick-up hockey.

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Over the past year YouTube channels have become the savvy digital strategist's go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh?

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Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, March 5, 2012
Consumer brand advocates actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that U.S. internet users are making more recommendations than ever before at nine recommendations per year, across a variety of industries. Read the eMarketer article

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A year ago, the Interactive Advertising Bureau (IAB) introduced a new set of ad units designed to help "reimagine" interactive advertising. The units were selected from among more than two dozen submissions, each one painstakingly developed by agencies, publishers, or technology providers...

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 27, 2012
Finding oneself suddenly in charge of sustaining a new human life can be doubt-inducing. So, anxiously seeking answers to their questions, new mothers go online at almost twice the rate they did before giving birth, according to Mom Central Consulting. A November 2011 survey by Kelton Research also found that even on a budget, new mothers were willing to spend as much as it took to make the best possible purchase decision for their newborn child. Read the eMarketer article

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There's no shortage of advice to be had on developing successful e-mail marketing campaigns. Problem is, all of it's completely contradictory. An e-mail list supplier will vow the best time to deploy your campaign is Monday morning, moments after your colleague made a case for sending out messages late at night.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 17, 2012
Digital devices have undergone significant evolution over the last few years. Smartphones have evolved from text-based communication tools to multimedia hubs. E-readers and tablets have grown from cool ideas to transformative technologies. In the U.S. over the next two years, eMarketer expects more than 26 million mobile phone users to turn to smartphones, while tablet penetration will increase from a user base of nearly 55 million by the end of 2012 to almost 90 million. Read the eMarketer article

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You're a master at targeting Generation X. You know Baby Boomers inside and out. But are you ready to take on the Millennials?

Right off the bat this demographic group is difficult to pin down. Not only does it go by many different names...

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 14, 2012
For the growing number of consumers with a smartphone, access to information sharing platforms such as Twitter, Facebook, Pinterest and Instagram are in the palm of their hands. Changes in U.S. media consumption habits have brands re-evaluating their multichannel marketing programs, and it’s becoming clear that traditional channels such as TV, radio and print are no longer the only channels offering marketers mass exposure. Read the eMarketer article

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A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 6, 2012
AThe importance of audience targeting is undeniable, but what type of targeting? Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. Read the eMarketer article

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