Blogs

When you think about it, the concept of online sharing is fairly new. Before the advent of message boards and social networking, the idea of an Average Joe or Jane sharing personal thoughts and knowledge online was quite foreign. Isn't it amazing, then, how happily brands have embraced it?

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This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

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In today's Globe and Mail, Amber MacArthur, media consultant, speaker and journalist, comments and provides some interesting insight on Evenflo's video ad - ‘How to Endure the In-law Feeding Frenzy.’


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This week I'm going to discuss further the importance of using colour when designing your website. There's much to think about when building or redesigning a site, both in terms of standing out from the crowd and creating a relevant and consistent online image for your brand.

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You have an online ad campaign in place, and the quality visits are rolling in. Still, you wonder: am I getting the most out of my media buy? Can I do more to leverage my creative investment? Isn't there a way to extend my brand online?

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It isn't overdramatic to say that each brand has a unique character. Packaging, copywriting, and marketing materials all combine to create an image that impresses on the consumer exactly what the brand is all about. In digital advertising, imparting the essence of that character primarily comes down to two things...

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Every brand has a unique personality. It may be the product of careful image and identity management as it applies to everything from logo and packaging to signage and ad copywriting, but it's primarily an association made on behalf of the consumer. Your brand's personality can be defined by...

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Last week I talked about brand advocates and how marketers are using them to promote the value of their brands

Now, let's now look at how can you build brand advocates. Follow this three-part strategy and watch the positive perception of your brand soar...


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Call them brand advocates, evangelists, or ambassadors; whatever name you give them, customers who take it upon themselves to sing your product's praises to their peers are invaluable to your business. Once just a series of buzz words, these terms have become something of a digital marketing philosophy...

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We heart bloggers. And, if you read Globe and Mail columnist Mia Pearson's recent piece, Smart marketers make friends with bloggers you'll know what I mean.


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Technology deeply alters the way we live. It's an indisputable fact, but more than that this statement is a reflection of the importance that technology – in all of its various forms – holds in our modern North American culture.


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In this week's Adhocracy column, Hyundai Canada’s green shoots, Simon Houpt looks behind the scenes of Hyundai's enviro-friendly car commercial: marketing trend or wave of the future?

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