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February 2011

Posted: February 28, 2011 | 9:28 ET
We heart bloggers. And, if you read Globe and Mail columnist Mia Pearson's recent piece, Smart marketers make friends with bloggers you'll know what I mean.


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Posted: February 23, 2011 | 14:28 ET
The Globe has received one of newspaper design's highest honours for our 2010 redesign – the Award of Excellence from the Society of Newspaper Design (SND).

The mission of the Society for News Design is to enhance communication around the world through excellence in visual journalism.


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Posted: February 23, 2011 | 11:22 ET
Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including promotional stunts gone bad; flea market finds include a Clio; eco-labeling and bathroom stalls go digital.”


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Posted: February 23, 2011 | 10:44 ET
In this week's Adhocracy column, The man at the top of the PR mountain, Simon Houpt talks with Richard Edelman, chief executive officer, of Edelman, one of the world's largest PR firms...


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Posted: February 23, 2011 | 9:42 ET
Canadian retailers rejoice: new data shows that online spending is about to boom. According to the latest Retail Ecommerce Forecast from eMarketer, last year's online spending is set to double by 2015 to reach an estimated $30.9 billion.


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Posted: February 22, 2011 | 13:18 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Apple sub plan might mean war
AdWeek, February 21, 2011
Apple’s sales of iPad subscriptions for newspapers and magazines would seem, at first glance, to be a welcome announcement to the publishing industry. However, in fact the opposite is true. Since these subscription sales will go through the Apple store, Apple will take 30 per cent of profits and publishers will not be able to undercut Apple’s profits by offering special deals or promotions. Read the AdWeek article


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Posted: February 15, 2011 | 21:07 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


NBA's All-Star ad performance
AdWeek, February 13, 2011
Presented by Kia Motors, the 2011 NBA All-Star Game has commanded advertising figures that have Turner Sports jumping through hoops. With an estimated $36.5 million in sales, ad revenue for the February 20 game has increased by 25 per cent over last year. Read the AdWeek article


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Posted: February 14, 2011 | 15:12 ET
In Simon Houpt's latest 30-Second Spots you can read this week's four bites from the world of marketing, including how irony failed to get the message across; Gen X & Gen Y lack brand loyalty; and MDC's recent acquisition of Anomaly, named last year as one of Fast Company's“Innovation All-Stars.”

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Posted: February 14, 2011 | 14:23 ET
In this week's Adhocracy column, Old brands and new bands: A love story, Simon Houpt looks at the ever evolving partnership between brand and band marketing. Which side is really rocking the benefits?


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Posted: February 14, 2011 | 14:08 ET
If there was a common denominator among Super Bowl commercials, it was the inclusion of a URL. Most every major brand now ends their TV pitch with a call to action to visit them online, connect with them on Facebook or Twitter, participate in an online contest, or any number of other interactive activities based on the Web...

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Posted: February 8, 2011 | 16:44 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek's take: 5 best and 5 worst Super Bowl ads
AdWeek, February 4, 2011
Football aside, one of the biggest draws of the Super Bowl has always been the highly-anticipated commercials, and this year was no different. From Star Wars to Kim Kardashian, AdWeek weighs in on the best and the worst of Sunday’s ads. Read the AdWeek article


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Posted: February 4, 2011 | 11:27 ET
Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including the NHL's Hockey for Huggies, and their promotion of the softer side of men; how consumers recall iAds quicker than TV ads; and the sequel to the NFL's 'Let us play' ad, 'Let it air'.


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