http://www.globelink.ca/insider/latest/ GlobeLink: Latest News Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Mobile Marketing Spending Translates to Sales
eMarketer, May 15, 2013
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. eMarketer. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1447 Wed, 15 May 2013 20:04 GMT Publishings Comeback, Part 3: Covering the Bases In the last two months weve touched on the ways publishers are reinventing themselves while startups seek to further disrupt their category, but in this latest installment lets turn our attention to the humble magazine cover. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1490 Thu, 21 Mar 2013 19:20 GMT Publishings Comeback, Part 2: Adventures in Publishing Last month in New York we unveiled our latest collaboration with Monotype in the Brand Perfect series: Brand Perfects Adventures In Publishing report. In it, our Katrina Dodd looked at the newest companies, strategies and trends attempting to make publishing seamless across emerging platforms, and using the power those platforms create to supplement traditional narrative and ways of storytelling. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1489 Fri, 15 Feb 2013 15:56 GMT Most Contagious 2012 Every December, weve released Most Contagious as a free PDF report, and later microsite, as our holiday gift to the creative community. Its open to everyone, and free of charge, so those who cant access our work at other times have a chance to hear about what we loved. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1488 Thu, 20 Dec 2012 15:43 GMT APCM - Photos de Avant-premire des Lions de Cannes http://www.globelink.ca/insider/latest/entry.asp?id=1487 Fri, 7 Dec 2012 16:54 GMT The Boomer Mind: Alphas - A Marketers Hidden Treasure In a world where common sense prevails, advertisers would covet the biggest spenders. This, according to Alan Wurtzel the President of Media and Research at NBC Universal, is not the reality were living in. What are marketers missing? ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1486 Tue, 20 Nov 2012 18:33 GMT Globe Digital Party: New York State of Mind
  
 
]]> http://www.globelink.ca/insider/latest/entry.asp?id=1485 Wed, 14 Nov 2012 20:09 GMT Showcasing the Showroom    Increasingly, new technologies, elements of fantasy and iconic architecture and service that goes the extra mile are all being utilized to convince car buyers to plunk down their cash for a new car. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1484 Tue, 13 Nov 2012 18:21 GMT Whats Contagious Now: Amplified Life http://www.globelink.ca/insider/latest/entry.asp?id=1483 Thu, 18 Oct 2012 13:41 GMT Shaming Our Way Into Happiness People are getting more and more used to exposing the details of their lives to the public on social networks that allow them to share pride for personal achievements and gain social status. Brands quickly recognized this pattern and started enabling people to post their achievements more easily. This article looks at those brands who assist people in helping themselves in a variety of different ways. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1482 Tue, 25 Sep 2012 17:18 GMT The Boomer Mind: A Marketers Essential Guide The sheer size and spending capacity of Canadas baby boomers makes them an incredibly desirable market. Find out how to yield the best results when marketing to todays boomers. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1481 Thu, 13 Sep 2012 21:09 GMT The Millennial Mind: Birth of the Socialympics London 2012 marked the birth of the "Socialympics" - a games that thrived on social media platforms like Twitter and Facebook. With metrics available now to measure a brands social media presence and effectiveness, its apparent that some brands are understanding the social world better than others. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1480 Tue, 21 Aug 2012 19:23 GMT Talking Taboo in Emerging Markets After last months serious, stern talk about how we should be adding value in advertising, heres a look at something a little more mischievous. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1479 Mon, 20 Aug 2012 17:30 GMT The Millennial Mind: Are Millennials and Boomers so different? When it comes to media and technology, Millennials and Boomers seem to have more in common than we think. Recent comScore research comparing the media consumption and purchasing patterns of these generations suggests that perhaps the apple doesnt fall too far from the tree. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1478 Wed, 15 Aug 2012 15:00 GMT The Millennial Mind: Are Digital Magazines a Good Opportunity for Advertisers? Digital magazines are one way the magazine world has embraced the electronic age. Recent studies reveal that digital magazines, and more specifically new bundled magazine apps such as Next Issue, pose big potential for advertisers. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1477 Tue, 7 Aug 2012 13:43 GMT The Millennial Mind: Minding for Gold Ad campaigns for the Olympics have become as big budget, exciting and inspiring as the games themselves. Coca-Colas "Move to the Beat" campaign is no exception, launching their brand into ambitious new territory for London 2012. Their multimedia approach uses youth, the largest demographic of internet users, to distribute campaign material via social media in order to ensure it spreads fast and reaches their target consumers. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1476 Thu, 26 Jul 2012 16:30 GMT The New Brief to Brands: Add Value to Society Nick Parish looks at a popular theme at the Cannes Lions Festival this year: aligning brand attributes to a broader set of goals and aspirations that resonate with the spectrum of stuff we humans do in the time were not consuming. Read the article to learn more about advertisers push to add value to society through their brands. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1475 Mon, 16 Jul 2012 16:40 GMT Three ways to increase your online word of mouth We all know the power of referrals. Even as countless new digital marketing platforms emerge, strategists never stop coveting word of mouth. The reason? It works. According to WOMMA (the Word of Mouth Marketing Association), word of mouth is currently the major driving force for consumer purchasing decisions. Find out how to take advantage of online word of mouth marketing... ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1474 Mon, 9 Jul 2012 16:30 GMT Canadas Young Marketers bring home bronze Last Friday we received news that The Globe sponsored Canadian Young Marketers team of Brad Canario and Aaron Nemoy, Brand Managers at Campbell Company of Canada won the bronze trophy at the 2012 Cannes Lions Young Marketers competition. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1473 Mon, 25 Jun 2012 15:26 GMT The Globes Canadian Beach Party The Globe welcomed Canadas leading creatives to our annual beach party on Thursday, June 21st. Spectacular location, great turnout and great conversation! ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1472 Fri, 22 Jun 2012 15:11 GMT