http://www.globelink.ca/insider/latest/ GlobeLink: Latest News Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Marketers Use Growing Number of Tools to Spur Website Engagement
eMarketer, May 11, 2012
Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites, but the question is, which one works best? New survey gleans light on some of the most popular tools used by seasoned marketers. Read the eMarketer article ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1447 Tue, 15 May 2012 20:04 GMT Breaking ad - Trading clicks for ad views
This was the digital media strategists mantra in the early days of online media. Weve since come to recognize the value in less conventional actions Facebook Likes, for example, or retweets. Severing our attachment to measuring clicks and using them to gauge the success of a display ad campaign, however, is a matter that requires ongoing effort. As they say, old habits die hard.
]]> http://www.globelink.ca/insider/latest/entry.asp?id=1459 Wed, 9 May 2012 14:04 GMT The 5 best ad formats for your brand http://www.globelink.ca/insider/latest/entry.asp?id=1458 Wed, 2 May 2012 14:15 GMT Smartest social media campaign youve ever seen! http://www.globelink.ca/insider/latest/entry.asp?id=1457 Thu, 26 Apr 2012 14:17 GMT The power of content plus ads http://www.globelink.ca/insider/latest/entry.asp?id=1452 Wed, 18 Apr 2012 14:02 GMT Whats Contagious Now event - Augmented content In Mays Whats Contagious Now event, Contagious North American editor, Nick Parish, shares his insights and views on how augmented reality can effectively create more immersive experiences for marketers wishing to better engage viewers. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1455 Fri, 13 Apr 2012 15:56 GMT Facebook, Instagram & Pinterest - Oh my! http://www.globelink.ca/insider/latest/entry.asp?id=1454 Fri, 13 Apr 2012 14:34 GMT GIFen Half a Chance Nick Parish, the North American editor for Contagious, looks at GIFs and how their 25 anniversary is being celebrated all over the net. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1453 Tue, 10 Apr 2012 18:51 GMT Showing renewed Pinterest in social bookmarking http://www.globelink.ca/insider/latest/entry.asp?id=1451 Tue, 10 Apr 2012 14:01 GMT What Bill C-11 could mean for digital content http://www.globelink.ca/insider/latest/entry.asp?id=1449 Thu, 29 Mar 2012 14:50 GMT The rise of the half-page banner http://www.globelink.ca/insider/latest/entry.asp?id=1445 Thu, 22 Mar 2012 14:11 GMT Let the competition begin! http://www.globelink.ca/insider/latest/entry.asp?id=1450 Thu, 15 Mar 2012 15:07 GMT Sandy Bourne, VP, Corporate Marketing, BMO Financial Group Meet Sandy Borne, VP, Corporate Marketing at BMOs Financial Group. Sandy is responsible for providing enterprise wide leadership and strategic direction in the development and implementation of all advertising, merchandising, sponsorships and events for BMO Financial Group. This includes corporate, wealth management and personal and commercial banking. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1448 Thu, 15 Mar 2012 13:47 GMT Whats in a domain name? Your brand may have set up shop on Facebook, YouTube, and Pinterest, but nothings quite as critical to your marketing strategy as your good old-fashioned domain name. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1440 Wed, 14 Mar 2012 14:40 GMT The Cannes Young Lions competition begins! http://www.globelink.ca/insider/latest/entry.asp?id=1446 Mon, 12 Mar 2012 19:57 GMT John Stackhouse: Behind the scenes with Vladimir Putin http://www.globelink.ca/insider/latest/entry.asp?id=1444 Wed, 7 Mar 2012 16:48 GMT Three ways to keep your YouTube channel fresh Over the past year YouTube channels have become the savvy digital strategists go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh? ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1439 Wed, 7 Mar 2012 13:29 GMT Will all companies become technology companies? Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers. ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1442 Tue, 6 Mar 2012 19:12 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


What Marketers Should Know About Brand Advocates
eMarketer, March 5, 2012
Consumer brand advocates actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that U.S. internet users are making more recommendations than ever before at nine recommendations per year, across a variety of industries. Read the eMarketer article ]]> http://www.globelink.ca/insider/latest/entry.asp?id=1443 Tue, 6 Mar 2012 14:50 GMT The infamous Young Lions party http://www.globelink.ca/insider/latest/entry.asp?id=1441 Fri, 2 Mar 2012 14:35 GMT