In Today's Globe and Mail
Posted: September 26, 2008 | 8:55 ET
Jennifer Wells talks to the DDB Canada creative director behind Capital One's new branding campaign.
Based on the idea that Hell's frozen over now that Capital One's made a "'no hassle' rewards card, with a no-blackout-dates, no-mile-expiry promise" available to the Canadian market, it centres on a somewhat effete Satan. In the campaign's first commercial, he asks, "Well, how am I going to make s'mores?"
In Created, she salutes Zig's gender-stereotype-bending ad for Ikea.
And in Noted, Wells congratulates the winners of the Canadian Newspaper Association's 19th annual Extra Awards.
Tags: Globe and Mail
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