Marketing words of wisdom from a UFC champion!
Posted: June 18, 2012 | 14:18 ET
UFC champion and Canada's own Georges St-Pierre joined Justin Kingsley of Sid Lee, and Mary Maddever of strategy to discuss brand building insights at the Cannes seminar, GSP@CANNES - TURNING A FIGHTER INTO A BRAND.
In his blog for strategy magazine, Mark Childs, VP Marketing, Campbell Company of Canada, noted, "For me, the 'white belt' insight passionately shared by Georges inspired us to think of brand imperfections as an asset and the opportunity for growth."
Tags: Cannes Lions
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