Insider Roundup
Posted: June 12, 2012 | 15:54 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.
Paywalls
Poytner.org, May 30, 2012News industry analyst Ken Doctor predicts upwards 20% of papers in the US will be implementing a paywall by end of year. They analysts also note that history has shown that traffic doesn’t usually drop to the extent that online ad revenues are affected.
Read the Poynter article
Best Canadian Brands
Interbrand, June 2012Interbrand has released its report on the top brands of 2012. Thomson Reuters is number two. The article reports opportunities with the new organizational structure of Thomson Reuters and its ability to focus on customer offerings.
Read the Interbrand report
How Brands Can Use ‘Big Data’ to Improve Their Marketing
Ad Rants, May 22 2012Managers are relying more and more on "Big Data" for making business decisions, and more specifically, ad targeting, offer optimization and content optimization.
Read the Ad Rants article
Get Over It, Haters – Apps Really are the Future, says Wired Publisher
Paid Content, May 25 2012Jeff Roberts explains why apps are not welcomed with open-arms by publishers and why this is likely going to change in the near future.
Read the Paid Content article
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