Insider Roundup
Posted: May 15, 2013 | 15:04 ET

A weekly compendium of interesting items from the world of media, marketing and advertising.


Mobile Marketing Spending Translates to Sales
eMarketer, May 15, 2013
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. Read the eMarketer article

50% of Moms Would Engage With Brands on Facebook If Rewarded
MPDailyFix, May 16, 2013
What type of rewards do moms want? Find out how to engage your target audience in a measurable way. Read the MPDailyFix article

Disappointed by the ROI of Social Media? Set a 'Giving' Budget
The Globe and Mail, May 8, 2013
One of the most common questions business leaders ask about social media engagement is: What is the return on investment? Find out how to effectively measure your results. Read the Globe and Mail article

Facebook Vs. Google, Which Brand Turns People Off?
The Globe and Mail, May 13, 2013
Can Facebook make a commercial for itself without turning people off? Find out here. Read the AdWeek article





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