Insider Roundup
Posted: February 7, 2012 | 11:04 ET

A weekly compendium of interesting items from the world of media, marketing and advertising.


Marketers Split on the Future of Targeting
eMarketer, February 6, 2012
The importance of audience targeting is undeniable, but what type of targeting? Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. Read the eMarketer article

Five Tips for Implementing a Successful QR Code Campaign
MPDailyFix, February 1, 2012
Using QR codes can help enrich your brand's customer interaction by adding a dynamic element to static forms of media. QR codes are fairly inexpensive to implement, and can deliver a much more engaging customer experience if executed the right way with some key considerations in mind. Read the MPDailyFix article

Advertising Fuels Facebook’s Monster $5 Billion IPO
AdWeek, February 1, 2012
Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering. Advertising dollars accounted for 85 percent of Facebook’s $3.7 billion in revenue for 2011, and U.S. advertisers alone contributed 56 percent to the company’s 2011 revenue pile, per the SEC filing. While Facebook has yet to run a single mobile ad, the company is optimistic about future monetization opportunities. Read the AdWeek article

Web Apps Ease Mobile Shopping Online
The Globe and Mail, February 6, 2012
Marketers and advertisers thinking of integrating creative call-to-action campaigns online may want to consider some key differences between the use of downloadable apps and mobile websites from a user’s perspective. Shoppers are fickle creatures, liable to decide whether or not to make a purchase within mere seconds of dwelling on the question. They’re all the harder to catch when they’re fiddling with small-screened smartphones. Read the Globe and Mail article

Customer-Led Innovation Picks Up Steam
The Globe and Mail, February 7, 2012
Gaining a bigger share of a shrinking pie by attracting and retaining customers is a constant uphill battle for marketers of brands, whether the brand is a small business or a major corporation. In this highly competitive landscape, assumption-free marketing decisions, seeking problems rather than solutions and viewing marketing as an integrated function may help place brands in the lead. Read the Globe and Mail article



Tags: Round-Up


< Next PostPrevious Post >