Insider Roundup
Posted: January 31, 2012 | 9:31 ET

A weekly compendium of interesting items from the world of media, marketing and advertising.


Twitter, LinkedIn to See Solid Ad Revenue Growth
eMarketer, January 31, 2012
As the fan base for Twitter and LinkedIn continues to grow, advertising revenues are expected to remain solid. eMarketer predicts that Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. Meanwhile, US advertisers will account for 60% of LinkedIn’s revenues of $405.6 million by 2014, according to eMarketer estimates. Read the eMarketer article

Break Down Marketing Silos Now: Build Engagement with Cross-Channel Marketing
MPDailyFix, January 30, 2012
With a growing number of online and offline marketing channels, the job of cross-channel marketing is becoming increasingly challenging for brands. But creating a successful cross-channel marketing organization is possible by following three simple processes. Read the MPDailyFix article

New Google Privacy Policy Expands Ad Targeting Options
AdWeek, January 27, 2012
Google recently announced changes to its privacy policy, merging more than 60 of the company’s privacy policies into one document. Taking effect March 1st, the policy change will, for the first time, allow companies to run ads across Google’s products based on consumers’ logged-in web history, such as Google search queries or YouTube activity. Read the AdWeek article

Beware the Pitfalls of Social Media Contests
The Globe and Mail, January 26, 2012
Contests and giveaways are everywhere on social media. Not a day goes by without seeing, “Like us for a chance to win,” or “Retweet to be entered in the draw.” The reasons for running contests vary by brand and campaign, but if done correctly, contests and giveaways can be a rewarding initiative for marketers and advertisers. But they can also carry pitfalls. Read the Globe and Mail article

Four Things to Consider Before Taking the Mobile Leap for Web Apps
The Globe and Mail, January 30, 2012
Marketers and advertisers have all heard the prediction that mobile advertising and marketing spend will continue to be strong in 2012. On topic, Ivor Tossell offers four factors to consider before brands take the mobile leap for web apps this year. While the tips seem better suited for web teams at first glance, there are some key considerations for marketers to keep in mind when integrating web apps as part of a larger campaign. Read the Globe and Mail article



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