Insider Roundup
Posted: January 24, 2012 | 12:47 ET

A weekly compendium of interesting items from the world of media, marketing and advertising.


Facebook Commerce Holds Promise for Retailers
eMarketer, January 20, 2012
Social networks may account for a smaller piece of the e-commerce pie today, but that may change. Online users are increasingly feeling comfortable about making online purchases via Facebook as they spend more time on the site. According to Booz & Company, an estimated $14 billion worth of goods will be sold through social media channels in the US by 2015. Read the eMarketer article

Five Ways to Create a Data-Driven Marketing Culture
MPDailyFix, January 24, 2012
Every marketer sees value in having customer data, but the bigger question is: how usable is it? Is it organized or left in daunting, unsorted raw data files? When handled adeptly, data can be a marketer's most reliable weapon for driving to the core of customers' buying intentions—and meeting them there to make the sale. Here are five ways to build a data-driven marketing culture and turn data into customer-centric results. Read the MPDailyFix article

Social’s Second Phase? Brands Still Have a Long Way to Go to Get Monetization
AdWeek, January 19, 2012
A brand must go through three stages to achieve social enlightenment, according to a new study from Wildfire Interactive. There’s growth, there’s engagement, and then there’s monetization. Despite all the ad dollars gushing into social media, brands will for the most part find themselves moving into Stage 2 (engagement) this year, while monetization seems farther off in the distance. Read the AdWeek article

The Battle for New Clients: Five Top Tactics to Use
The Globe and Mail, January 20, 2012
Translating marketing, PR and advertising efforts into brand awareness, sales increases, customer retention and new customers is the ultimate goal of any successful business. Looking at ideas from a client’s perspective, here are the top five marketing considerations that a client may have in mind, or ask an agency about to achieve their business goals. Read the Globe and Mail article

Social Media Increasingly Part of the TV Experience
The Globe and Mail, January 19, 2012
Watching the big game or your favourite TV show is not like it used to be. Today, a large percentage of viewers are splitting their attention between what’s on several screens, including TVs, laptops, tablets and mobile phones. This has made the TV experience much less isolated and much more social. Brands, advertisers and social media networks are all betting big on this trend continuing through 2012. Read the Globe and Mail article



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