Evenflo breastfeeding ad irks mommy bloggers
Posted: September 6, 2011 | 13:33 ET
In today's Globe and Mail, Amber MacArthur, media consultant, speaker and journalist, comments and provides some interesting insight on Evenflo's video ad - ‘How to Endure the In-law Feeding Frenzy.’
"In the process of launching a video ad, there are a few things you can do to ensure that you have a fighting chance: keep it short, make it funny, and don't piss off mommy bloggers. Unfortunately for Evenflo, they didn't get the memo."
Read more of Amber's article...
Tags: Advertising standards , Brand Management , Blogs , Consumer Attitudes , Customer Experience , Globe and Mail , Marketing Strategy , Social Media , Strategic Planning , Viral Marketing
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