From Friday's Globe and Mail: Per-sua-sion
Posted: August 12, 2011 | 11:24 ET
In this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon.
"In downtown Toronto, the operations of Steam Whistle Brewing use a host of environmentally friendly services, including the alternative energy provider Bullfrog Power, deep lake water cooling provided by Enwave, steam heating, and a proprietary green bottle of thick glass that can be refilled up to twice as many times as the industry’s standard bottle."
Tags: Beverages , Consumer Attitudes , Event Marketing , Globe and Mail , Green Marketing , Marketing Strategy , Persuasion , Promotions , Sponsorships
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