Creating spots that are both cultural and commercial
Posted: June 17, 2011 | 14:57 ET
In this week's PERSUASION column, Creating spots that are both cultural and commercial, Simon talks with advertising guru, John Hegarty, creative director of Bartle Bogle Hegarty. Although Hegarty has spend his career thumbing his nose at convention, he's still been knighted and is receiving the first ever Cannes Lion of St. Mark award.
"I went to art school and design school, and one always felt that art schools were tolerated as something a civilized society should support but that their value within society was somewhat limited – there was the ‘real world’ and the ‘art school world.’ And what’s happened over the years is what art schools are teaching is being seen as increasingly important and actually vital to the future of our economy.”
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