Cannes Lions Will Add Effectiveness Category Next Year
Posted: October 28, 2010 | 15:24 ET
To the Raise Creative Bar, Only Work Awarded or Shortlisted at 2010 Festival Is Eligible
NEW YORK (AdAge.com) -- After organizers floated the idea of adding an effectiveness category to the International Advertising Festival this year, the debut of the Cannes Creative Effectiveness Lions in 2011 has been confirmed.
At this year's event, Festival Chairman Terry Savage told Ad Age that effectiveness awards were likely to be introduced and that "clients will play some sort of role," possibly on the jury. Clients made up almost 15% of around 8,000 attendees at this year's gathering as the number of marketers -- about 400 this year -- and the size of their delegations mushroomed.
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