From Friday's Globe and Mail: Per-sua-sion
Posted: October 8, 2010 | 9:42 ET


In this week's Adhocracy column, Hyundai Canada’s green shoots, Simon Houpt looks behind the scenes of Hyundai's enviro-friendly car commercials: marketing trend or wave of the future?



Tags: Automotive , Blogs , Green Marketing , Persuasion , Television


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