30-Second Spots: Dispatches from the world of media and advertising
Posted: October 4, 2010 | 8:46 ET
BY SIMON HOUPT
THE GLOBE AND MAIL
Hyundai likes Mondays even if you don’t
If Hyundai has any cash left over, maybe it could throw some toward the Martin family of St. Louis. This week Carl Martin, 32, and his wife Amy, 26, said they’ll accept money to publicize companies by wearing logo-bearing T-shirts out in public, then taking pictures and posting them to their website (BillboardFamily.com) and social media pages. About 10 years ago there was a rash of new parents auctioning off their baby’s names, but the Martins are offering real value: They have a four-year-old boy and a three-year-old girl, with another on the way – all of whom are part of the deal. No word on how much they’re putting aside for the kids’ inevitable therapy.
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