From Friday's Globe and Mail: Per-sua-sion
Posted: July 19, 2010 | 9:47 ET
In this week's Adhocracy column, Sex sells. No, wait. Maybe it doesn't, Simon Houpt discusses why developers have used sex and lifestyle images to sell real estate and why insiders say it doesn’t work.
In Created, Quoted and Noted,this Friday's roundup of the week in marketing and advertising looks at the Old Spice social media campaign and how they are leveraging the continuing popularity of the old spice man you could smell like. Read The Globe and Mail story.
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