From Friday's Globe and Mail: Per.sua.sion
Posted: March 5, 2010 | 8:46 ET
In this week's Adhocracy column, "Tim Hortons: Where commerce, culture intersect," The Globe's advertising and marketing reporter, Simon Houpt, explores the different approaches for the brand when viewed through the lens of its Canadian and U.S. audiences.
In Created, two elegant PSA commercials devoted to driving safety are unveiled. One, a British spot promoting the use of seat belts is shot in spectacular high speed HD and is making the viral rounds.
In Noted, a spot for Hyundai, which features voice over by actor Jeff Bridges, runs into a snag with the Oscars after Bridges receives an Oscar nomination for his role in Crazy Heart.
In Quoted, a glimpse of what's in store for many of Canada's Olympic podium finishers in light of endorsement deals from marketers.
Read Created, Quoted and Noted on today's Globe and Mail Persuasion page.
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