Media Central Tuesday Round-Up
Posted: February 16, 2010 | 9:21 ET

A weekly compendium of interesting items from the world of media, marketing and advertising.


Career nosedives: Lessons from Adam Giambrone
The Globe and Mail, Feb. 12, 2010
Globe reporter Wallace Immen takes readers through a step-by-step approach to getting a career back on track after a major derailment. Here, he consults the experts and reports on lessons to be learned from Mr. Giambrone's experience. Read The Globe and Mail story.

Step carefully into social media campaigns
The Globe and Mail, Feb. 12, 2010
In this story, Mia Wedgbury, president and co-founder of public relations firm High Road Communications provides ground rules for businesses looking to dip their toes into social media. Read The Globe and Mail story.

My life as H.J. Heinz: Confessions of a real-life Twitter squatter
Advertising Age, Feb. 15, 2010
Michael Werch, an independent social-media consultant, writes for AdAge on his experience impersonating the H.J. Heinz brand on Twitter, and what course of action H.J. Heinz took in the end. Read AdAge story.

How to create a one-page strategic plan
Church of the Customer blog, Dec. 15, 2009
Ben McConnell writes "a strategic plan has a better chance of being successful when it's easy to understand, easy to find, and easy to share." Read his process for creating a one-page strategic plan. Be sure to click on the additional link explaining objectives, goals, strategies and tactics. Read Ben McConnell's blog entry.

MarketingProfs B2B ramp up: Making your website sticky for the future
MarketingProfs.com, Feb. 16, 2010
Beth Hart writes for MarketingProfs.com that writing website content is all about the future of your business and you must think of content in those terms. She passes along some great tips on making websites work from Bob Knorpp, president of Cool Beans Group. Read the MarketingProfs story.












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