We recently unveiled our latest crop of trends and movements we’ve been watching at tandem Now / Next / Why events in London and New York City. Here's one I found particularly interesting.

Read More > People are getting more and more used to exposing the details of their lives to the public on social networks that allow them to share pride for personal achievements and gain social status. Brands quickly recognized this pattern and started enabling people to post their achievements more easily. This article looks at those brands who assist people in helping themselves in a variety of different ways.

Read More > The sheer size and spending capacity of Canada's baby boomers makes them an incredibly desirable market. Find out how to yield the best results when marketing to today's boomers.

Read More > London 2012 marked the birth of the "Socialympics" - a games that thrived on social media platforms like Twitter and Facebook. With metrics available now to measure a brand's social media presence and effectiveness, it's apparent that some brands are understanding the social world better than others.

Read More > After last month’s serious, stern talk about how we should be adding value in advertising, here’s a look at something a little more mischievous.

Read More > When it comes to media and technology, Millennials and Boomers seem to have more in common than we think. Recent comScore research comparing the media consumption and purchasing patterns of these generations suggests that perhaps the apple doesn't fall too far from the tree.

Read More > Digital magazines are one way the magazine world has embraced the electronic age. Recent studies reveal that digital magazines, and more specifically new bundled magazine apps such as Next Issue, pose big potential for advertisers.

Read More > Ad campaigns for the Olympics have become as big budget, exciting and inspiring as the games themselves. Coca-Cola's "Move to the Beat" campaign is no exception, launching their brand into ambitious new territory for London 2012. Their multimedia approach uses youth, the largest demographic of internet users, to distribute campaign material via social media in order to ensure it spreads fast and reaches their target consumers.

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