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Posted: June 19, 2013 | 16:04 ET
Browsing the short-listed media work today in Cannes I was blown away by the creativity of two brands who used essentially zero working dollars to successfully deliver on specific business objectives that traditionally command the lion-share of a marketing budget.

Posted by Steve MacLean

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Posted: June 19, 2013 | 10:28 ET
The Festival was ‘officially' opened last night with the day finishing with the Opening Gala on the beach of the Carlton Hotel. The Canadian's were out in their finest (or in some cases, finest shorts),
after the Awards Ceremony for Media, Innovation, Outdoor and Mobile.


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Posted: June 18, 2013 | 11:58 ET
Sitting in the Grand Audi auditorium in Cannes, listening to Vivienne Westwood speak about her Climate Revolution, I look around and see that almost everyone has their smartphone up and is either digitally recording her or snapping a picture. It's as if smartphones have become an added appendage to our anatomy.

Posted by Bianca Kwasnycia

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Posted: June 18, 2013 | 9:33 ET
It's mid-day in the south of France and the city, and the Palais are absolutely humming. Many are heading into the streets for a lunch break and immerse on the city like ants. Throngs of people are reviewing all the different shortlists, available by category/channel in the lower level of the Palais. And thousands are moving from one seminar to another in the upper levels of the Palais. And I imagine thousands, if not hundreds are still sleeping after the revelry associated with arriving in Cannes, on business no less.

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Posted: June 17, 2013 | 15:36 ET
As 9am hits, the café lined laneways leading to The Promenade de la Croisette fill with a flurry of activity. There are conflicting behaviours of an eagerness to start the day, but a general consensus that no one needs to rush. Croissants are casually picked apart. Lattes are sipped. Café crowds grow and by 10am, with all of the anticipation that would surround the Las Vegas strip prior to a title fight, the crowds pour into the Palais and expect to awed.

Posted by Drew Campbell

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Posted: June 17, 2013 | 10:30 ET
The Cannes International ad festival is beginning and communications specialists are starting to arrive from around the world. First in for the event are experts in the less sexy communication disciplines of Direct Response, Public Relations, Promotion and Media. The festival is staged by the various communications disciplines, continuing to build in anticipation through the week to the film (which is actually television) and Titanium categories. Wonder when the crescendo that is being built through the week will change to digital from film? Perhaps it won't as already many of the film winners make their debut virally.

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Posted: May 30, 2013 | 13:38 ET
For our very first “In the Spotlight” we catch up with Brent Choi – a leader in the marketing industry. Brent has had a lot on his plate in the past few years, including a new position at JWT. Taking a few minutes out of his busy schedule, he’s shared some thoughts with us about the Canadian marketing industry.

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Posted: March 21, 2013 | 14:20 ET
In the last two months we’ve touched on the ways publishers are reinventing themselves while startups seek to further disrupt their category, but in this latest installment let’s turn our attention to the humble magazine cover.

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