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Welcome to Insider, GlobeLink's unique resource for Canadian media, marketing and advertising professionals. Here, you'll find the latest advertising news, trends and practical advice from industry experts. New content is added regularly, so visit us often!
Stay up to date with all of our news and updates... Follow @globe_media  Posted: May 15, 2013 | 15:04 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. Mobile Marketing Spending Translates to Sales
eMarketer, May 15, 2013Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. eMarketer. Read More > Tags: Round-Up
Posted: March 21, 2013 | 14:20 ET
 In the last two months we’ve touched on the ways publishers are reinventing themselves while startups seek to further disrupt their category, but in this latest installment let’s turn our attention to the humble magazine cover.
Read More > Posted: February 15, 2013 | 10:56 ET
 Last month in New York we unveiled our latest collaboration with Monotype in the Brand Perfect series: Brand Perfect's Adventures In Publishing report. In it, our Katrina Dodd looked at the newest companies, strategies and trends attempting to make publishing seamless across emerging platforms, and using the power those platforms create to supplement traditional narrative and ways of storytelling.
Read More > Posted: December 20, 2012 | 10:43 ET
 Every December, we've released Most Contagious as a free PDF report, and later microsite, as our holiday gift to the creative community. It's open to everyone, and free of charge, so those who can't access our work at other times have a chance to hear about what we loved.
Read More > Posted: December 7, 2012 | 11:54 ET
APCM and The Globe hosted a great evening for Montreal's communication professionals at Cinéma Guzzo on Thursday, December 6. Cocktails and a roundtable discussion preceded a screening of the World's Best Commercials from the 2012 Cannes Festival of Creativity.
Read More > Posted: November 20, 2012 | 13:33 ET
 In a world where common sense prevails, advertisers would covet the biggest spenders. This, according to Alan Wurtzel the President of Media and Research at NBC Universal, is not the reality we’re living in. What are marketers missing?
Read More > Posted: November 14, 2012 | 15:09 ET
Check out the photos from The Globe's New York State of Mind digital party!
Read More > Posted: November 13, 2012 | 13:21 ET
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