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Posted: August 20, 2013 | 15:04 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Brand marketers put more emphasis on social, mobile and video
eMarketer, August 19, 2013
Marketers will continue to increase their online ad presence with much of that added spending going toward branding efforts. Find out why these three areas continue to top the charts. eMarketer.

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Tags: Round-Up
Posted: June 25, 2013 | 10:41 ET
After the full force excitement that is the final award show, the festivities and fireworks of the closing gala, in the early hours of this past Sunday morning #canneslions declared '2013 is over...see you next year for more inspired creativity'.

Posted by Mark Childs

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Posted: June 21, 2013 | 12:00 ET
There are a lot of people who are making a lot of money to convince us that it's the "year of content creation/mobile/direct engagement…. etc" . Although, there's a little bit of truth to all of those, the reality is that print isn't dead and the simplest ideas are still the best ones.

Posted by Drew Campbell

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Posted: June 21, 2013 | 11:23 ET
It's challenging to get a creative idea that is disruptive and makes you look at something from a completely different perspective. However, to take it that one step further and showcase the idea in an unusual way versus the traditional mediums can make it that much stronger.

Posted by Bianca Kwasnycia

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Posted: June 21, 2013 | 11:06 ET
Combining the spirit, energy, and talent of Canadians with the beach, Southern France sun, and Cannes Festival vibe made last night’s Globe and Mail’s Canada party a homerun. It was a true celebration of Canada’s global footprint – from Cirque du Soleil to our Lions winners.

Posted by Dave Wilkin

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Posted: June 21, 2013 | 10:48 ET
It's a Canadian tradition that The Globe hosts a cocktail party on the Thursday of the week for all Canadian's who are attending the festival. It's a fabulous opportunity to connect with other delegates and to celebrate our judges and award winners. So the mood was pretty buoyant last night, as we may well be on our way to a record medal haul.

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Posted: June 20, 2013 | 10:55 ET
There have been a couple of headlining themes emerging from the plethora of seminars here at Cannes 2013. One that has genuinely inspired me is the concept of "crowd-sourced creativity." Conan O'Brien, PDiddy, Chevrolet and the Bill and Melinda Gates foundation are just a few of the brands truly embracing this wildly powerful concept and bringing it to fruition in a stunningly effective way as increasingly accessible technology combines with a willingness of brands to embrace the power of their audiences like never before.

posted by Steve MacLean

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Posted: June 20, 2013 | 9:51 ET

Cathy Collier, President and CEO of OMD is sandwiched between David Leonard, President of DDBand Shane Cameron, digital lead at OMD, at the McDonald's Master Class on the benefit of advertising transparency.
It was a big day for Canada yesterday at Cannes. We amassed a whopping 16 Lions in one day, an amazing 7 in cyberand design each, complemented by 1 in radio and 1 press. Tribal DDB was the big winner, scoring Canada's first Gold plus two Bronzes for McDonald's, Leo Burnett was another big winner with 3, and John St. nabbed two. A personal favourite, Lowe Roche's Make Health Last campaign was a silver winner.

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