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Welcome to Insider, GlobeLink's unique resource for Canadian media, marketing and advertising professionals. Here, you'll find the latest advertising news, trends and practical advice from industry experts. New content is added regularly, so visit us often!
Stay up to date with all of our news and updates... Follow @globe_media  Posted: May 15, 2012 | 15:04 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. Marketers Use Growing Number of Tools to Spur Website Engagement
eMarketer, May 11, 2012Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites, but the question is, which one works best? New survey gleans light on some of the most popular tools used by seasoned marketers. Read the eMarketer article Read More > Tags: Round-Up
Posted: May 9, 2012 | 9:04 ET
Clicks are essential to campaign success. This was the digital media strategist's mantra in the early days of online media. We've since come to recognize the value in less conventional actions – Facebook Likes, for example, or retweets. Severing our attachment to measuring clicks and using them to gauge the success of a display ad campaign, however, is a matter that requires ongoing effort. As they say, old habits die hard. Read More > Tags: Interactive Strategist
Posted: May 2, 2012 | 9:15 ET
What we wouldn't give to know which of the countless digital ad formats out there will perform for our brand. Well, good news: rich media developer MediaMind (formerly Eyeblaster) has released the results of a study on ad format performance that could hold the answers...
Read More > Tags: Interactive Strategist
Posted: April 26, 2012 | 9:17 ET
Business Insider is calling Smart Car Argentina's Twitter campaign, "The most creative thing we've ever seen on Twitter..."
Read More > Posted: April 18, 2012 | 9:02 ET
The opportunity for brands to advertise in association with relevant editorial content has long existed both online and off. Contextual advertising, as it's known on the Web, is a popular strategy because it helps advertisers reach consumers...
Read More > Posted: April 13, 2012 | 10:56 ET
 In May's What's Contagious Now event, Contagious North American editor, Nick Parish, shares his insights and views on how augmented reality can effectively create more immersive experiences for marketers wishing to better engage viewers.
Read More > Posted: April 13, 2012 | 9:34 ET
We've witnessed some bold online media acquisitions, and Facebook's recent purchase of Instagram for $1 billion USD is no exception. At first blush it seems like a lot of money to pay for a photo-sharing app...
Read More > Posted: April 10, 2012 | 13:51 ET
 Nick Parish, the North American editor for Contagious, looks at GIFs and how their 25 anniversary is being celebrated all over the net.
Read More > Tags: Contagious
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