There's no shortage of advice to be had on developing successful e-mail marketing campaigns. Problem is, all of it's completely contradictory. An e-mail list supplier will vow the best time to deploy your campaign is Monday morning, moments after your colleague made a case for sending out messages late at night.


Read More > A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 17, 2012
Digital devices have undergone significant evolution over the last few years. Smartphones have evolved from text-based communication tools to multimedia hubs. E-readers and tablets have grown from cool ideas to transformative technologies. In the U.S. over the next two years, eMarketer expects more than 26 million mobile phone users to turn to smartphones, while tablet penetration will increase from a user base of nearly 55 million by the end of 2012 to almost 90 million. Read the eMarketer article

Read More > Alex and Patrice tell us about the contagious energy of being surrounded by the world's greatest creative minds.

Read More > You're a master at targeting Generation X. You know Baby Boomers inside and out. But are you ready to take on the Millennials?

Right off the bat this demographic group is difficult to pin down. Not only does it go by many different names...

Read More > A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 14, 2012
For the growing number of consumers with a smartphone, access to information sharing platforms such as Twitter, Facebook, Pinterest and Instagram are in the palm of their hands. Changes in U.S. media consumption habits have brands re-evaluating their multichannel marketing programs, and it’s becoming clear that traditional channels such as TV, radio and print are no longer the only channels offering marketers mass exposure. Read the eMarketer article

Read More > A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, February 6, 2012
AThe importance of audience targeting is undeniable, but what type of targeting? Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. Read the eMarketer article

Read More > Alex and Patrice share with us what the blur and excitement of winning The Globe's 2011 Young Lions Cyber competition felt like and where winning took them - besides just Cannes.

Read More > There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...

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