Welcome to Insider Interviews, Globe Insider’s monthly feature where we discuss trends, advice and their careers with leaders and mavericks from the Canadian marketing industry.
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Welcome to Insider Interviews, Globe Insider’s monthly feature where we discuss trends, advice and their careers with leaders and mavericks from the Canadian marketing industry.
Posted: March 15, 2012 | 8:47 ET
.jpg) Meet Sandy Borne, VP, Corporate Marketing at BMO's Financial Group. Sandy is responsible for providing enterprise wide leadership and strategic direction in the development and implementation of all advertising, merchandising, sponsorships and events for BMO Financial Group. This includes corporate, wealth management and personal and commercial banking.
Read More >> Posted: March 7, 2012 | 11:48 ET
Read about The Globe's Editor-in-Chief, John Stackhouse's visit and fascinating evening with Russia's newly elected president and current prime minister, Vladimir Putin, which ended with John Stackhouse and president Putin driving through the dark streets of Moscow in Putin's armoured sports car�to play pick-up hockey.
Read More >> Posted: January 26, 2012 | 9:09 ET
 Meet James Connell - VP of Ecommerce and Marketing, Roots. James has helped Roots successfully strengthen and grow their online presence into a revenue driver that ships worldwide. While James' passion is about integrating digital technologies into marketing programs, he also talks about some retail experiences that just can't be duplicated online. Find out which ones...
Read More >> Tags: Insider Interviews
Posted: January 3, 2012 | 9:04 ET
 Meet Zak Mroueh - President/Creative Director and Founder, Zulu Alpha Kilo. In his interview with us, Zak reveals not only how he came with the unusual name for his agency, but what inspired him to branch out on his own.
Read More >> Posted: December 19, 2011 | 9:12 ET
 Meet Jennifer MacMillan, The Globe's Communities Editor who works with readers and journalists to foster interaction. She has also worked as a reporter and online news editor at The Globe. We sat down with Jennifer to find out how she creates, nurtures and develops relationships with readers through Facebook and other social media platforms. Read More >> Insider Interviews - Rob Assimakopoulos, GM Canada’s General Director of Marketing and Communication
Posted: November 10, 2011 | 10:30 ET
 For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career. "...two people had profound influences on my development early on." Read More >> |
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