In Today's Globe and Mail
Posted: August 15, 2008 | 10:31 ET



Jennifer Wells profiles Sid Lee, the Montreal-based firm recently named lead agency for Diesel Jeans' Adidas Originals Denim.

Meanwhile, in Created, she commends a new Weston Bakeries ad that depicts winsome young Canadians preparing for the 2010 Games.

And, in Noted, Wells reports on the reunion of Harrod & Mirlin founders Brian Harrod and Ian Mirlin, who've assembled an A-list team for a new company, Ignyte.







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